SEO stands for search engine optimisation and it is the process of optimising and making changes to your website so that it appears organically on Google for your target keywords.
Organically basically means not in the paid ad listings which is possible by running Google Ad campaigns.
When I say ‘target keywords’ you can basically chose what keywords you want your website to appear for but typically you want to focus on things that your customers are searching for that relate to what you do.
For instance we appear 1st on Google when you search for ‘Digital Marketing Agency Cambridge’ as well as a whole host of other keywords.
AND this is the best thing about SEO because you can target customers that are actively searching for what it is you offer. This means there is a lot of intent there (as they are actively searching for you) and this is what you might call ‘hot traffic’ or ‘ready to buy’ mode customers and clients.
There are billions of searches on Google everyday and by choosing relevant keywords and ‘search terms’ that your ideal customers are searching for relating to what you do you can get a consistent streams of new traffic, enquiries and sales through your website.
In my opinion SEO can be broken down into Organic SEO, Local SEO and E-commerce SEO as you need to use slightly different tactics for each but in general most aspects are the same.
I’d just like to clarify that with SEO you don’t pay Google per click like you do with Google Ads and although the principles are the same they work completely differently.
So with that being said SEO which drives organic traffic is technically free traffic but it’s more of a long term strategy especially for brand new businesses and websites because it can take anywhere from 1-12 months to actually start seeing real results.
What’s involved?
I will quickly summarise what is involved but I will be doing more in-depth and specific videos on SEO and other marketing topics on this channel and all the links I have listed below.
Basically you need to be ranking on page 1 and the higher your website ranks the more traffic you will get.
Google has an algorithm consisting of over 200 different ranking factors and now also A.I which together with whats called a CRAWLER crawls your website and basically scans it and decides what position you rank in on Google when someone conducts a specific ‘search term’ or ‘query’ using the Google website.
Where should I make a start?
You can do things to positively influence the algorithm which will then cause your website to rank higher for the search terms and keywords you want to target, providing you have done things correctly.
In my opinion SEO comprises of a few key area’s after you have done keyword research and selected the keywords you want to focus on;
Those are;
- Technical SEO
- On-page SEO
- Content
- Off-page SEO
By focusing on these core areas you can create a powerful marketing channel that will provide you clients and sales consistently BUT the difficult part about SEO is that there is so much information online it’s hard to know what ranking factors, tactics, Google updates and things to actually focus on.
I’m going to do my best to break these things down on our blog and Linkedin channel along with a lot of other marketing related content, strategies and things I have been doing over the past 8 years. STAY TUNED!
