For every £1 we spend we generate over £35 for this client.
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This local client had never run Google Ads before.
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Over £700K was through shopping, search & other Google Ad campaign types (non branded).
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We are using maximise conversion value (Target ROAS) on most campaigns.
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Our optimisation score is only 60%. IMO this is Googles way of making you spend more & most of our accounts actually perform better on lower percentages around 50-70%. Does anyone else notice this as well?
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We run frequent experiments & A/B tests by trying different campaign types, bidding strategies, ad copy and keywords.
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Our Google Ad team has nearly 20 years experience combined.
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Do you have any questions around Google Ads? They are useful for us to know for when we share more case study posts in the future.
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Drop us a message!
We are also doing SEO for this client. Keep an eye out for the separate case study!
