Digital Marketing Landing Pages & Funnels
What are the benefits?
By creating designated landing pages and funnels for your online marketing campaigns, you can easily grow your business. This is done through testing funnels, tweaking and constantly improving landing pages so that you can skyrocket conversions, increase sales & take your potenial clients down an automated sales funnel in order to save you time whilst also scaling your business.
Why landing pages & funnels are better than websites
By removing distractions like navigation buttons, blogs & other links landing pages can keep and direct a users attention (better than a website can) to where it needs to go to help increase conversions.
It’s much easier to test landing pages out (A/B tests etc) and each marketing campaign can be different so different pages might perform better due to different circumstances like traffic temperature or the stage of the buyers journey that user is in.
Relating to the audience
If you structure things correctly you can relate to your audience more with the right keywords, pictures & offer. This in turn helps to increase conversions.
Times are changing, people want things faster than ever and the attention span of consumers is so short now that it’s really important to set up automated sales funnels to improve your online campaigns and systems within your business.
Some tools use ‘quality score’ as a factor to determine ad prices and performance. By having unique landing pages you can optimise the content to improve quality score which can bring CPC’s down and also increase conversions by relating to your audience more based on what they searched.
Often with websites you have design limitations where as most landing page tools you have FULL flexibility with how you structure the page and what gets placed where. Also you can build a micro site if you still want that website vibe.
Are you utilising landing pages and making the most out of your marketing campaigns?
Are you making the most out of your digital marketing campaigns or sending paid traffic to a website or poorly optimised page? There is always room for massive improvement buy testing out different offers, layouts and content as well as things like webinar funnels, lead magnets and up-sells.
As mentioned above times are changing, people want things faster than ever and the attention span of consumers is so short now that it’s really important to set up automated sales funnels to improve your online campaigns and systems within your business.
If you want us to look over your landing page systems drop us a message, we can also craft you an amazing landing page or funnel through tonnes of our tried and tested experience over the past years. We utilise landing pages to their full potenial in all of our clients campaigns.