Want more customers to find you?
Do you own a business with a physical location or that serves specific geographical areas? Do you appear on Google when people search for your services and location based keywords?
If not then you are missing out on tonnes of potenial business that your competitors are probably snapping up.
How many times have you headed to Google to find a local service or business of some sort, its vital businesses that can, take advantage of local SEO and organic traffic.
How to optimise your website for local SEO
Google My Business
Is your GMB set up and optimised correctly? this has a strong part to play in local SEO and appearing for relevant searches.
Citations are brand mentions online, it’s crucial your name, address and phone number is uniformed and correct across all platforms. Do you spend time as a business building and checking your citations?
Online reviews on the right platforms can have a strong impact on your local SEO rankings. Have you tried getting creative and launching campaigns to improve your online reviews even further?
Even in local SEO backlinks are still one of the most important ranking factors for any website. Having relevant, local backlinks can really boost your SEO rankings.
Normal SEO still applies! make sure all your technical, on-page + off-page signals are aligned and optimised as much as possible.
Sounds simple but having a physical address is also very important, being 30 miles away from a big city where you are trying to rank locally is going to be a lot harder (sometimes impossible) than being based in the actual location.