This is what your digital marketing campaigns should be doing!
- Generating a strong ROI
- Improving each year
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Niche – Property
Tracking / ROI – Number of reservations on a £4000 offer
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This client has seen a dramatic increase in reservations from SEO (website) and Google Ads. The campaigns have also been driving repeat clients and referrals.
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For this client we built a holistic campaign that has compounded over time.
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We focused on search marketing to help the client get in-front of demand already out there on Google (mixture of SEO & PPC campaigns).
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We then used paid social ads to generate leads and re-target different audiences.
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We then used a CRM, email, SMS and other nurturing activities to help them close more of the pipeline.
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Remember that ‘traffic’ is just a small part of the process you need to look at the full picture to really drive results and this is what so many companies (and agencies) fail to do.
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What would you say is really important when it comes to digital marketing campaigns?
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#digitalmarketing #property #seo #googleads #ppc
