This was an E-commerce client that had very weak SEO before we started working with them.
What we did 👇🏽
– In depth keyword research.
– Optimised meta data.
– Optimised product pages, created unique descriptions & content.
– Uploaded blogs around the target keywords and products.
– Added heading tags and content where needed.
– Fixed 404 pages by either deleting or redirecting.
– Fixed duplication / content issues.
– Added internal links to the main target pages.
– Fixed other technical SEO elements (crawl issues / page speed).
– Made sure the website menu was set up to prioritise target pages.
– Built backlinks from other websites, directories and blog sites.
– Added reviews to the website and improved CRO.
– Rinse and repeated – blogs, backlinks and on-page tweaks.
– Ran a technical audit once a month.
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The main goal in my opinion is to get all the foundations in place as quickly as possible.
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A solid content, backlink and holistic SEO strategy will then keep pushing you forward.
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If you want help with your SEO or digital marketing strategy then get in touch!
