Reason 1 â You are not tracking things correctly
Itâs essential to determine whether your SEO campaigns are effective or not. To do so, you should monitor your rankings, keywords, and traffic levels. Additionally, itâs important to analyse the conversions taking place on your website.
However, SEO is only one part of the process so itâs equally important to ask your customers âwhere they first encountered your business onlineâ or âhow they first heard about youâ.
Itâs worth noting that people may not always convert immediately, so itâs essential to be patient and recognise that the conversion process can take time.
Reason 2 â You are paying someone $200 a month to do your SEO
Businesses often make the mistake of hiring an SEO agency or freelancer for a monthly investment of $80 to $400 and then are surprised when they donât see significant results. Unfortunately, such a small budget makes it challenging to make significant progress with SEO, resulting in slow growth and a lack of tangible results.
To improve your SEO, you need to invest in content creation and link building, both of which can be expensive so a budget this small may be your entire investment, leaving little room for SEO tools (also expensive) and all the time that goes into the campaigns. Consequently, many businesses find that their SEO campaigns just âtick overâ without ever making meaningful progress.
Therefore, unless your SEO campaigns are already at their peak and youâre simply looking to maintain your rankings, a small budget is unlikely to move the needle forward. This is particularly true if youâre a larger business, and not just a small, local operation.
Reason 3 â Your are not focusing enough on link-building
As previously stated, link-building is a crucial component of your SEO strategy, particularly with the increasing amount of content being generated and the advent of artificial intelligence. In 2023 and beyond, link-building will become even more critical.
To maintain momentum with your SEO efforts, itâs recommended that you create backlinks to your site every week. Unfortunately, this is often neglected or poorly understood.
If you require assistance with your link-building campaigns, donât hesitate to reach out to us.
How technical SEO doubled this clients website traffic
Reason 4 â Your website or offer is weak
Itâs important to note that even the worldâs most exceptional marketing campaign cannot remedy a flawed website or product. While SEO is a fantastic channel to use for generating regular traffic to your site, itâs worth noting that these visitors are already actively seeking out what you offer, making them high-intent potential customers.
However, if your website isnât appropriately optimised for conversions, or if youâre not marketing your service or product correctly, you may run into significant bottlenecks. Even if your SEO results in thousands of monthly visitors to your website, youâll need to address these bottlenecks urgently to ensure that your website can handle the influx of traffic and turn visitors into customers effectively.
Reason 5 â You donât know what you need to do to move forward
Maybe your SEO efforts are already great but you donât know the next steps to take to scale it up.
Search Engine Optimisation is a very complex channel and you need to look at:
Technical website issues 
Keyword research and opportunity 
On-page changes 
Link building 
Content creation 
as well as other factors to maximise the revenue and success you get from SEO.
If you are stuck with what to do next the best thing we can offer you is to book a free call with us where we can take a look over your SEO efforts and explore what you need to be doing moving forward.
Reason 6 â Youâve been hit with a Google or Search Engine Penalty
Despite all the hype and fear around this its not something that happens that often.
There are certain ranking factors and updates that can have a big impact though or if you have a poor / spammy link profile the algorithm can knock you down positions on Google.
Years ago it was easier to implement and use âBlack Hat SEOâ techniques to manipulate rankings but the Google Algorithm has become more and more advanced with each passing year so these things donât really work anymore.
If you think you may have been affected by a penalty or update then contact us.
33 X Return on Ad Spend
For this client we generated them ÂŁ1,200,000 in online sales from only ÂŁ36,000 advertising spend. That means for every ÂŁ1 we spent we generated them ÂŁ33.
We also turned their SEO efforts into a 6 figure a month marketing channel for them. One month sales reached ÂŁ160,000 from SEO alone.
Typically a strategy is going to involve making sure your website and on-page SEO is in tip top condition. Then rolling out a powerful content strategy followed by highly effective link building campaigns with on-going work and support.
Check this article out which contains more reasons to why your SEO or marketing campaigns might not be working as effectively as possible take a
If you are looking for an award winning SEO agency to help you with your campaigns get in-touch with us or book a call
â"We have been working with Clickscope for about a year. Sam and his team have delivered great results with clear data to show improvements in our SEO and Google rankings.." - Karen
