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Services
Google Ads Management
Google Ads is the easiest channel to spend money on, and the easiest to lie to yourself about! Impressive looking dashboards, tonnes of clicks, and no idea what any of it earned. We run it on ONE number: what came back for what went out. Pick a Google Ads agency on who'll show you that number honestly, including the months it goes the wrong way.
Real client results
Every campaign is judged on one number:
The revenue it puts in your account
Our record on inherited accounts
Search, Shopping and Performance Max managed on profit per pound spent, in an account that stays in your name.
Conversions that mean something
We remove page views and form loads counted three times, so the bidding algorithm trains on real signal. The cheapest leads are usually the worst ones.
Budgets revisited, not set once
Budgets are reviewed regularly so campaigns that earn are not capped while ones that do not run all day. If a campaign's buying traffic that converts but doesn't pay, we'll recommend cutting it, even though it's not the fee-friendly advice.
A flat fee, not a percentage
You pay a flat monthly fee agreed in advance, never a percentage of spend that rewards bigger budgets.
Strategic Momentum
Get a straight read on your ad account
- Conversions that are not conversions. Page views, button clicks, form loads and thank you pages counted three times, so the reported cost per lead is fiction and the bidding algorithm is being trained on noise.
- Performance Max eating brand traffic. Spend that would have arrived free is being bought back, and the campaign takes the credit.
- Broad match with no negative list to speak of, funding searches for jobs, free advice and competitors.
Purposeful Innovation
Our record on inherited accounts
- A flat monthly fee, agreed in advance. Not a percentage of spend, because that pays us to talk you into bigger budgets.
- Your Google Ads account, Merchant Centre and Analytics stay in your name. We work inside them with our own access.
- Rolling monthly, 30 days notice. If you leave, access is transferred the same week and nothing is deleted.
FAQ
The questions you actually want answered
How do you charge, and is it a percentage of spend?
Is there a minimum ad spend?
Who owns the ad account?
What is the notice period?
How often will the account actually be touched?
Client reviews
Every review we have is five stars. Here's why.
