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Ecommerce SEO
In most stores the category pages earn the money and the product pages get all the attention. Ecommerce SEO is largely a structural problem: deciding which pages should exist, stopping the ones that shouldn't from multiplying, and making sure the templates you rank with can carry a buying decision on their own. It's unglamorous work that shows up in the one place that counts: your orders.
Real client results
Every campaign is judged on one number:
The revenue it puts in your account
The context organic sits inside
Category and product page architecture, faceted navigation control and organic revenue reported per page rather than per session.
Categories over products
Effort goes where the intent is. In most stores that is the category page, not another rewritten product description.
Filters kept under control
Only facets with real demand get an indexable page. The rest are blocked, canonicalised or handled client-side.
Nothing deleted silently
Discontinued products are redirected or kept with alternatives, never dropped along with their accumulated authority.
Strategic Momentum
See which pages in your store are actually earning
- Category page architecture, because the highest intent non-brand searches in most stores are category-shaped rather than product-shaped.
- Faceted navigation controlled deliberately, so filters stop generating thin near-duplicate URLs by the thousand.
- Product templates carrying specification, stock reality and delivery detail that a marketplace listing does not.
Purposeful Innovation
The context organic sits inside
FAQ
The questions you actually want answered
Which platforms do you work with?
Should our filters create indexable pages?
What happens to discontinued products?
Do we need unique copy on every product page?
How do you separate organic from paid on the same terms?
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