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Content Marketing
Fun fact: Clickscope signed its very first client from a single blog post about SEO. That's the whole argument for content marketing, and also why we're sceptical of publishing quotas. One page that answers a question properly beats twenty written to fill a schedule. We plan around what your buyers are trying to decide, then measure each piece on what it brought in.

Real client results
Every campaign is judged on one number:
The revenue it puts in your account

Where our own first client came from
Fewer, better pages built around real buying questions, with reporting that shows what each one produced.
The pages competitors won't write
Honest comparison and alternatives pages, including where you are not the right choice, convert unusually well.
Pricing pages, answered
Buyers search for cost and pricing constantly. Refusing to answer just sends them to a competitor who will.
Proof, not just claims
Case studies and worked examples carry the detail that makes a claim believable, not just repeatable.
Strategic Momentum
Let us show you the pages your buyers are already searching for
- Problem pages, for people who know something is wrong but not what to do about it.
- Comparison and alternatives pages, including honest ones about where you are not the right choice. These convert unusually well and almost nobody writes them.
- Cost and pricing pages. Buyers search for these constantly, and refusing to answer sends them to a competitor who will.


Purposeful Innovation
Where our own first client came from
- Proof pages: case studies, worked examples, methodology, the detail that makes a claim believable.
- Every piece starts with a thirty-minute interview, recorded and mined for the objection you hear constantly, the mistake customers make, the number nobody else publishes.
- The plan gets agreed with your sales team in the room, not just marketing, because they're the ones who actually know which question decides a deal.
FAQ
The questions you actually want answered
Do you use AI to write the content?
For research, outlines and first drafts of structure, yes. For the finished page, absolutely not. Every piece is written or heavily rewritten by a person, informed by an interview with someone in your business, then edited. Readers can tell the difference, and increasingly so can search engines.
How many articles a month do we get?
Usually two to four substantial pieces rather than eight thin ones, though it depends on the type. A pricing page or comparison piece takes far longer than a news post, and it's worth several of them. We agree the plan quarterly so you know exactly what's coming, and the same interviews feed the organic posts your social channels need. Two birds, one interview!
How long before content brings in enquiries?
Bottom of funnel pages, the comparison and cost ones, can convert almost immediately if you already have traffic. Pages that need to rank first typically take months. We report on both separately so the fast wins aren't hidden inside a slow average. And every page gets a verdict after ninety days: keep, update, expand or delete. Yes, delete! Pruning weak content usually helps the pages that remain.
Do we get to approve everything before it goes live?
Yes. Nothing is published without your sign-off, and we would rather you were pedantic about technical accuracy than polite about it. Most clients settle into approving a quarterly plan and then reviewing individual pieces quickly.
Who owns the content if we stop working with you?
You do, entirely. Copyright transfers on payment and that includes drafts, briefs, research and interview transcripts. Nothing is removed from your site and nothing is licensed back to you.
Client reviews
Every review we have is five stars. Here's why.


