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Web Design & Development · Royston
Web Design & Development in Royston
Sites we take over along the A505 corridor tend to describe the company instead of what it can manufacture, tolerate or supply. We think a web design agency should structure the site around what an engineer or buyer needs before they will engage. Pages, content and launch date are agreed in writing, at a fixed price, before design begins.
About us
Clickscope builds Webflow and WordPress sites for Royston technical suppliers, structured around the specification and capability questions a procurement buyer actually searches for. As a Cambridge digital marketing agency 25 minutes up the A10, we can run web design for Royston firms with proper site visits built in.
Our MISSION
Build the pages a specifier is actually searching for
We map the search architecture before design starts, so capability and specification pages exist to answer the low-volume, high-value questions technical buyers type. Every template is then built so your own team can add pages without needing us.
Built to be measured, not just admired
We configure analytics, conversion tracking and consent ahead of launch and test them with real submissions rather than leaving the work for later.
How we run web builds for Royston businesses
01 / How we work
Architecture before design, every time
Search structure and content planning happen first, so the specification and capability pages that need to rank actually exist before a single template is designed.
Live and tracked from hour one
From the moment the site goes live, redirects, tracking and search reporting are already functioning rather than fixed once launch has happened.
Yours, hosting and all
We register the domain, hosting and CMS accounts in your name and hand over training and documentation, so your team can manage it alone if that suits you.
WHY CHOOSE US
Why Royston businesses build with us
A page that earned its click
One local client saw £25,300 of Google Ads spend become £891,000 in sales, roughly £35 back per pound, after the landing page was finally able to do its job.
One person, structure to build
Whoever maps your site structure is also the one who builds and tests it.
Fixed project, no lock-in after
The build itself is a fixed project, and any ongoing support after launch runs rolling monthly, with 30 days' notice if you want to cancel.
Client Results
One local client new to Google Ads turned £25,300 of spend into £891,000 in sales, close to £35 back for every pound. A return like that depends on the page behind the click doing its job, which matters just as much when the visitor is a specification-hungry buyer as when they are a casual shopper.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Would you meet us at our Royston site during the build?
How much should a business our size expect to pay for a site?
Is ongoing support locked into a lengthy contract?
Do we risk losing our existing rankings during a rebuild?
Our buyers search for very specific technical terms. Can the site be built around that?
Have you built sites for chemicals or engineering businesses before?
Do you only build websites for Royston businesses?
Can you look after our SEO and content once the site has launched?
How long does a build take for a technical B2B site?
How can you tell if the new site is actually working?
Does it matter that our search volume is low for a rebuild?
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