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Tracking & Analytics · St Ives
Tracking & Analytics for St Ives Businesses
A St Ives business running Google Ads on a tight local radius still needs the tracking behind it to be trustworthy. A bidding algorithm trained on bad data will happily overspend in Peterborough while starving the postcodes that actually convert. We work from Hills Road in Cambridge, about twenty five minutes away, and start by comparing your analytics, your ad platforms and your actual sales records for the same period.
About us
Clickscope is a small analytics team based in Cambridge, about twenty five minutes from St Ives, rebuilding GA4 and conversion tracking so local marketing decisions are based on real orders. We're a Cambridge digital marketing agency about 25 minutes away, close enough that tracking decisions get made in person, not over email chains.
Our MISSION
Fix the measurement, then trust what it tells you about St Ives
We compare your analytics, your ad platforms and your sales records for the same period, since the gaps tell us where to look. Only once that's trustworthy do we recommend spending more anywhere.
How we run tracking and analytics for St Ives businesses
01 / How we work
Compare three sources, then fix the gaps
We compare analytics, ad platforms and sales records over the same period first, then examine tag firing and event definitions to confirm the values passed are genuine revenue.
A measurement plan you can hand to anyone
Nothing is left unexplained. Each event, its trigger and its meaning are documented so the next person never needs to call us.
Owned by you
We add ourselves only as a user. Every property, container and account is set up in your business's own name.
WHY CHOOSE US
Why St Ives businesses trust our tracking work
£160,000 in one month from SEO
A law firm client took £160,000 in a single month from SEO once tracking connected properly to closed revenue rather than just page views.
Senior-led, start to finish
One person handles the whole job: auditing your tracking gaps, fixing them, then documenting exactly what changed.
No lock-in, ever
Every property, container and account is kept under your business's name the whole way through, with us simply added as a user, so leaving costs you nothing.
Client Results
£50,000 of Google Ads spend grew into £1.52 million in online sales for one ecommerce client, roughly a 30 times return. That multiple only holds up because the underlying tracking was reconciled against real orders first.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Does fixing our tracking require you to come on site?
What's the going rate for a GA4 and tracking rebuild?
Is a contract required if we take on tracking work with you?
Could we end up losing our historical data in the process?
Our advertising only reaches a tight radius around St Ives. Does tracking still carry that much weight?
Which St Ives sectors do you fix tracking for most?
Do you only fix tracking for St Ives businesses?
Do you also handle building or fixing the website that the tracking lives on?
What does the first 90 days of a tracking project look like?
How do you prove that a tracking fix has actually done its job?
St Ives has very few local competitors advertising here. Does tracking still matter in an uncontested market?
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