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Tracking & Analytics · Sawston
Tracking & Analytics for Sawston Businesses
A Sawston research enquiry that closes six months after the first visit and a trade order placed the same afternoon both need to show up properly in your reporting, not disappear into a generic conversion count. We work from Hills Road, about fifteen minutes down the A1301, and start by comparing your analytics, your ad platforms and your actual sales records for the same period.
About us
Clickscope is a small analytics team based fifteen minutes away in Cambridge, rebuilding GA4 and conversion tracking for Sawston's research and trade estate businesses so decisions are based on real enquiries. We're a Cambridge digital marketing agency ten minutes up the road, so Sawston businesses get tracking from people who actually know the village.
Our MISSION
Fix the measurement, then trust what it tells you about Sawston
Analytics, ad platforms and sales records for the same period get lined up against each other first, because that's where the real gaps show themselves. We hold off recommending extra spend anywhere until that picture checks out.
How we run tracking and analytics for Sawston businesses
01 / How we work
Compare three sources, then fix the gaps
Our starting point is comparing analytics, ad platforms and sales records for the same period, then working through tag firing and event definitions to see if the values passed reflect real revenue.
A measurement plan you can hand to anyone
Every event is documented along with its trigger and its meaning, so somebody new can pick this up without ringing us for help.
Owned by you
Your business name holds every property, container and account, and we're only ever added as a user.
WHY CHOOSE US
Why Sawston businesses trust our tracking work
+£239,000 a month
A construction client saw revenue rise 132% year on year, worth around £239,000 a month, once measurement was rebuilt properly. Tracking work is judged on that same discipline, checked against the bank.
Senior-led, start to finish
There's no gap between finding the problem and fixing it. The auditor documents the fix themselves.
No lock-in, ever
Your business retains every property, container and account throughout, with us added purely as a user, so nothing is lost if you leave.
Client Results
One ecommerce client turned £50,000 of Google Ads spend into £1.52 million of online sales, a return of just under thirty times over. The multiple only holds because the tracking behind it was reconciled against real orders first.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Do we need to have you visit in person to get our tracking fixed?
How much does rebuilding GA4 and our tracking cost?
Does tracking work come with a contract we're locked into?
Is our historical data safe, or could we lose it?
Some of our enquiries take six months or longer to close. How do you track something that slow?
Which Sawston sectors do you fix tracking for most?
Do you only fix tracking for Sawston businesses?
Can the website itself be built or fixed by you, on top of the tracking?
In the first 90 days of a tracking project, what gets done?
What's your way of measuring whether a tracking fix worked?
We haven't found another agency writing about analytics for this specific market. Does that make it less of a priority?
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