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Tracking & Analytics · Ely
Tracking & Analytics for Ely Businesses
A business near the cathedral measuring a seasonal booking spike needs different tracking from a Lancaster Way supplier whose sale closes weeks later after a phone call. A default analytics setup rarely serves either one properly. We start by comparing analytics, ad platforms and actual sales records for the same period, because the gaps between them show exactly where the tracking is broken. Fixing measurement is usually the first thing we do for a new Ely client, whatever the industry.
About us
Clickscope audits and rebuilds GA4, tag manager and conversion tracking for Ely businesses, whatever the length of the sales cycle. We're a Cambridge digital marketing agency 25 minutes down the road, so tracking support comes with real visits, not just video calls.
Our MISSION
Fix the measurement before anyone scales spend
We compare analytics, ad platforms and real sales records for the same period first, because the gaps show exactly what is wrong before a single pound of budget moves.
Checked against real transactions
Every implementation is tested against real bookings, enquiries or sales, not a preview pane that never sees live traffic.
How we run tracking and analytics for Ely businesses
01 / How we work
Audit, rebuild, offline import
We audit tag firing, event definitions and consent behaviour, rebuild GA4 with a proper event structure, then import offline conversions for anything that closes on the phone.
A measurement plan you can follow
Every event, what triggers it and who cares about it is written down, not left as tribal knowledge in one person's head.
Owned by you
Every property, container and account is held in your business name, with us added simply as a user, so you lose nothing if you part ways with us.
WHY CHOOSE US
Why Ely businesses use us for tracking
A return worth trusting
One ecommerce client's £50,000 of Google Ads spend turned into £1.52 million in online sales, a figure only meaningful because it was checked against real orders first.
Senior-led, start to finish
The person who audits your tracking gaps is the one who fixes them and documents the fix, not a separate implementation team.
Owned by you, always
If you ever leave, nothing is lost, because every property, container and account stays under your business's name with us as a user only.
Client Results
£50,000 of Google Ads spend became £1.52 million in online sales for one ecommerce client, a return of just under thirty times. That number means something only because the underlying tracking was checked against real orders, and it reflects one client, not a general benchmark.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Do you need to visit Ely to fix our tracking?
What sort of cost are we looking at for a tracking rebuild?
Does this end after one project, or does it run on an ongoing basis?
Could our historical data be lost during a rebuild?
What kind of timeframe are we looking at for a rebuild?
Do you understand tracking for booking-based and quote-based businesses alike?
Do you only fix tracking for Ely businesses?
Can you fix tracking on our existing site, or do we need a new one?
What takes place in the first week of a tracking project?
How do we know the new tracking can be relied on?
Our bookings spike around cathedral events and market days. Can tracking actually handle that kind of seasonality?
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