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Tracking & Analytics · Cambourne
Tracking & Analytics for Cambourne Businesses
A Cambourne business park firm can generate plenty of enquiries and still be unable to say which marketing produced the deals that closed. We work from Hills Road in Cambridge, about twenty minutes away, and start by comparing your analytics, your ad platforms and your CRM for the same period. The gaps between those three usually tell us exactly where to look first.
About us
Clickscope is a small analytics team based in Cambridge, about twenty minutes from Cambourne, rebuilding GA4 and conversion tracking so marketing decisions rest on real orders. As a digital marketing agency in Cambridge, Cambourne is barely 20 minutes from our desks, which makes tracking an easy thing to talk through face to face.
Our MISSION
Fix the measurement, then trust what it tells you
We compare your analytics, your ad platforms and your CRM for the same period, since the gaps tell us where to look. Any recommendation to spend more waits until that comparison actually stacks up.
How we run tracking and analytics for Cambourne businesses
01 / How we work
Compare three sources, then fix the gaps
We begin by comparing your analytics, ad platforms and CRM for the same period, then work through tag firing and event definitions to check whether the values passed are genuine revenue.
A measurement plan you can hand to anyone
We document every event, what sets it off and what it means, so whoever picks this up next doesn't need to call us.
Owned by you
Every property, container and account is set up in your business's name, and we're added on only as a user.
WHY CHOOSE US
Why Cambourne businesses trust our tracking work
A return of just under 30 times
£50,000 of Google Ads spend became £1.52 million in online sales for one ecommerce client, a figure only worth quoting because the tracking behind it was reconciled first.
Senior-led, start to finish
Whoever finds the gap in your tracking is also the one who closes it and writes up what was done.
No lock-in, ever
Ownership never moves. Every property, container and account remains in your business name, with us listed only as a user, so leaving costs nothing.
Client Results
£50,000 spent on Google Ads turned into £1.52 million in sales for one ecommerce client, close to thirty times the outlay back. That multiple is only trustworthy because we cross-checked the figures behind it against actual orders before quoting it to anyone.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Will you need to come to our premises to sort out our tracking?
What's the cost involved in a GA4 and tracking rebuild?
Does taking on tracking work mean signing a contract?
Are we at risk of losing historical data?
We already get plenty of enquiries. Is tracking even our problem?
Which Cambourne sectors do you fix tracking for most?
Do you only fix tracking for Cambourne businesses?
If the website the tracking sits on needs fixing or rebuilding, is that something you can do too?
What can we expect to happen during the first 90 days of a tracking project?
How do you actually judge whether a tracking fix has worked?
There's very little competitor marketing activity aimed at Cambourne. Does tracking still matter that much here?
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