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Tracking & Analytics · Bury St Edmunds
Tracking & Analytics in Bury St Edmunds
A Bury St Edmunds business selling both wholesale and direct to consumer often can't tell which side of the business a piece of marketing actually served, because the two get muddled in a single analytics view. We fix the measurement first, splitting trade enquiries from retail traffic properly, then scale only the spend that's demonstrably earning on either side.
About us
Clickscope is a tracking and analytics team Bury St Edmunds businesses use to separate wholesale and retail performance properly, then only scale what is genuinely earning. We're a digital marketing agency in Cambridge, 40 minutes along the A14, and we treat Bury St Edmunds tracking clients as neighbours rather than postcodes.
Our MISSION
Fix the measurement, then scale only what is proven
We compare your analytics, your ad platforms and your actual sales records for the same period, because the gaps between them tell us where a Bury St Edmunds business is losing clarity between trade and retail performance. From there we rebuild GA4, fix event tracking and import offline conversions where a sale closes by phone or by order form. Nothing gets scaled until the numbers can be trusted.
How we run tracking and analytics for Bury St Edmunds businesses
01 / How we work
Audit first, rebuild second
We compare analytics, ad platforms and sales records for the same period, then rebuild GA4 with a proper event structure and import offline conversions where a sale closes on the phone.
Tested against real transactions
Every implementation is checked against actual orders rather than a preview pane that never sees live traffic.
Every account stays in your name
Every property, container and connection is created in your business name, with us added as a user rather than the owner.
WHY CHOOSE US
Why Bury St Edmunds businesses trust our tracking work
Growth only means something once measured
One client's revenue rose 132% year on year, worth close to £239,000 extra a month, a figure that only meant anything once it was checked against a proper baseline.
Senior-led, audit to fix
The person who finds the tracking gap is the one who fixes it and documents it.
Owned by you, not us
You keep full ownership throughout. Every property, container and account stays registered in your business's name, with us added purely as a user.
Client Results
Roughly thirty times the outlay came back for one ecommerce client, £1.52 million in online sales from £50,000 of Google Ads spend. That multiple is only trustworthy because we reconciled the tracking behind it against real orders before repeating it to anyone. It belongs to one client's circumstances, not a benchmark for every Bury St Edmunds account.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Do you visit to audit the tracking on site?
What does it cost to have our tracking rebuilt?
Does tracking work end after one project, or does it continue?
Will we lose our historical analytics data?
Can you separate our wholesale performance from our retail performance in reporting?
Which sectors do you audit tracking for most often?
Is your tracking work only for Bury St Edmunds businesses?
If the site itself needs fixing, can you do that too?
What happens in the first stage of a tracking audit?
How do you know the new tracking setup is actually accurate?
Competition feels lighter here than in Cambridge. Does that change what you'd track?
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