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SEO Services for Newmarket's Equine and Bloodstock Trade
Equine veterinary services, transport, insurance, feed and stud services all have searchable demand in Newmarket that generic national sites rank for badly, because they miss the trade's own terms. Our office is on Hills Road, about 25 minutes down the A14. This is one of the few markets on our patch where only one agency competes, and generically at that. We run SEO the same way everywhere: fix what is broken, build pages that answer real trade questions, and report on what those pages actually earn.

About us
Clickscope is a small SEO team on Hills Road. Newmarket businesses use us for technical and content work judged on revenue, not rankings, in a market with almost no equine-literate competition. As a Cambridge digital marketing agency just 13 miles away, we can be at a Newmarket yard or office for an SEO conversation without it being an event.
Our MISSION
Fix the tracking, then scale the SEO that earns
We start with the trade terms Newmarket buyers actually type once tracking is fixed, then decide what a page or a click is worth. From there we build pages that answer real veterinary, transport and stud service questions, and report on what they earn.

Judged on revenue, not rankings
What matters for every SEO page is the enquiries and sales it produces, measured landing page by landing page, not its ranking position.
How we run SEO for Newmarket businesses
01 / How we work
Technical, content and authority, in that order
We start with crawl, speed and internal linking, then fix site architecture, then build content for the trade questions Newmarket searchers actually type, before any link-earning work begins.

Revenue and enquiries, not rankings
Organic revenue and qualified enquiries are shown by landing page in every report, verified against your CRM rather than a table of rankings.

Everything stays in your name
Ownership of Search Console, Analytics, the content and the documentation sits with you from day one, so it all stays put if we ever part ways.
Client Results
£160,000 came in during a single month from SEO for one client, with organic revenue up 344% and paid up 160% year on year. That figure reflects one business in one market after several years of compounding work, not a guarantee for a stud or a stable.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Where's your office?
You'll find us at 9 Hills Road, Cambridge, CB2 1GE, roughly 25 minutes from Newmarket along the A14 and A1303. Visit us whenever suits, or we can travel to you.
How much does SEO cost?
It comes down to a monthly fee tied to the scope we agree, driven by site size and content volume. We settle on one fixed figure only once we have reviewed your site and analytics.
Are we bound to a contract?
No, nothing binds you longer term. SEO is rolling monthly with 30 days' notice, because long contracts mostly protect agencies from their own results rather than clients.
Can you commit to getting us on page one?
No, and anyone who does is either guessing or has picked terms so obscure that ranking for them is worthless. We can show you what we changed, what moved, and what it earned instead.
Nobody here seems to write SEO content that actually understands the trade. Is that really an opportunity?
It is, genuinely. Competition is limited to one agency working generically, and equine trade terms with real search demand are currently owned by nobody in particular.
Which industries do you know well in Newmarket?
Horseracing and bloodstock, equine veterinary and health, agriculture and land management, hospitality and events, and specialist retail and ecommerce. We work with the trade terms specific to each rather than treating them as one generic sector.
Is your SEO work limited to Newmarket, or do you cover other towns too?
We cover much more than Newmarket. Our office is at 9 Hills Road in Cambridge and we also work across Cambridgeshire, Suffolk and Hertfordshire, including Cambridge, Ely and Bury St Edmunds. Being local to Cambridge shapes how we work with you, not who your SEO reaches.
Could you build our website too, alongside the SEO?
Yes. Because design and development sit in-house next to SEO, a site leaking enquiries once visitors arrive can be repaired alongside the campaigns sending them there.
What happens across the opening 90 days of SEO?
We audit the site and the tracking, fix the measurement so revenue is attributable by landing page, then produce a prioritised technical, content and authority plan built around real trade terms.
How will I know Newmarket SEO is actually working?
Because you can see organic revenue and qualified enquiries by landing page, checked against your CRM rather than a rankings table. A page that underperforms gets flagged, and effort moves elsewhere.
Do you understand the racing and bloodstock trade well enough to do this properly?
We'd use that first session to learn about your business directly from you, instead of assuming we already understand the yard. That's how the content ends up using the trade's own language rather than something generic.
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