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Paid Social Advertising · Waterbeach
Paid Social Advertising in Waterbeach
New residents moving into Waterbeach New Town join local Facebook groups and community pages long before they search for a specific business by name. Every platform will happily take credit for the same enquiry, so working out what actually moved the needle matters more than usual here. In a market this early, community-level targeting genuinely works.
About us
Clickscope runs Meta and community-focused campaigns for Waterbeach businesses, reaching new residents through the groups they join first. Being a digital marketing agency in Cambridge, 15 minutes from Waterbeach, means paid social comes with someone who's watched the new town take shape.
Our MISSION
Reach people before they know your name
We target new residents through local groups and pages, because that's where people ask for recommendations before they search for a business by name. Creative is tested in concepts rather than one static image reused for months.
Judged on the whole business, not the platform
Blended return, total revenue set against total marketing spend, comes first here, because that figure can't be double counted the way in-platform reporting sometimes is.
How paid social campaigns run for Waterbeach businesses
01 / How we work
The right platform and audience, chosen honestly
Meta suits reaching new residents directly, and we keep retargeting small and capped so it's never credited with revenue it didn't create.
Measured beyond the platform dashboard
Blended revenue against total spend comes first, with platform metrics used only to compare one piece of creative against another.
Ad accounts stay in your name
Ad accounts, pixels and audiences stay registered in your name, with us added as a partner only, so nothing is locked to us if you leave.
WHY CHOOSE US
Why Waterbeach businesses run paid social with us
Scaled carefully, proved first
Advertising spend for one client rose from £3,700 to between £130,000 and £190,000 in monthly sales, with Google Ads rather than social carrying most of that growth.
Senior-led, day to day
The person managing your campaign day to day is the same person who planned it, not an account manager passing on updates.
No lock-in, accounts stay yours
Waterbeach clients get paid social on a rolling monthly basis. Thirty days' notice ends the work, with the ad accounts kept in your name the whole time.
Client Results
£3,700 a month in advertising spend for one client eventually produced monthly sales of between £130,000 and £190,000, though the Google Ads side of the account did most of that lifting rather than social specifically. Whichever platform carried it, the same tracking discipline applied underneath.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Would you visit us in Waterbeach to plan a campaign?
What level of budget is needed to make paid social work?
Does paid social come with a contract we're tied to?
Can you guarantee social ads will bring in the right enquiries?
Is paid social worth running before there are many local customers to target?
Have you run paid social for local retail and hospitality businesses?
Do you only run paid social for Waterbeach businesses?
Are the landing pages our campaigns point to something you can build?
How quickly do we find out if a campaign is working?
What's the approach to measuring paid social success?
Does paid social make sense when there's barely a local audience to target yet?
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