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Paid Social Advertising · Sawston
Paid Social Advertising for Sawston Businesses
Meta will happily claim a sale in Sawston that was already coming from a trade order placed by phone. A LinkedIn campaign aimed at research buyers has an entirely different job to a Meta campaign selling to the local trade estates. We work from Hills Road, about fifteen minutes down the A1301, and start by working out what a campaign is genuinely adding for whichever audience it targets.
About us
Clickscope is a small paid social team based fifteen minutes away in Cambridge, running Meta, LinkedIn and TikTok campaigns for Sawston's research and trade estate businesses judged on genuine incremental revenue. We're a Cambridge digital marketing agency ten minutes up the road, so Sawston businesses get paid social from people who actually know the village.
Our MISSION
Check what is genuinely incremental, then make enough creative to keep it working
We start by working out what a Sawston campaign is actually adding on top of sales that would have happened anyway. Then we test several creative angles rather than one video recut six ways, matched to whichever audience is being targeted.
Judged on blended return, not platform ROAS
We measure total revenue against total spend across the business first, because a platform can't double count a sale that was never genuinely incremental.
How we run paid social advertising for Sawston businesses
01 / How we work
The right platform for the right buyer
LinkedIn for research and technical buyers, Meta for a local trade audience, and retargeting kept small and capped rather than credited with revenue it didn't create.
Judged on job title, not clicks
LinkedIn campaigns for research buyers are optimised for the right job title, not the cheapest download most accounts chase.
Accounts stay in your name
Your ad accounts, pixels, business manager and audiences remain registered to you, with us added purely as a partner, so nothing is tied to us.
WHY CHOOSE US
Why Sawston businesses choose our paid social work
£891,000 from £25,300 spend
A local client, new to paid advertising, turned £25,300 of spend into £891,000 in sales once the campaign and the page behind it were built to the same standard.
Senior-led, start to finish
The planner of your Meta or LinkedIn campaign is also the one running it, not someone learning at your expense.
No lock-in, ever
There's nothing to sign up for long term with paid social. Give 30 days' notice to leave, and the accounts remain registered to your Sawston business.
Client Results
Monthly sales moved from £3,700 in advertising spend to somewhere between £130,000 and £190,000 for one client, with Google Ads driving most of that growth rather than social specifically. The same discipline carries across both channels regardless.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Do you need to visit Sawston to run our social campaigns?
How much should we budget for paid social to be worthwhile?
Do we need to sign a contract to run paid social?
How quickly can we tell if paid social is delivering?
Our buyers are research scientists, not consumers. Is paid social even relevant?
Which Sawston sectors do you run paid social for?
Do you only run paid social for Sawston businesses?
Do you build the landing page the ads point to, too?
What happens across the first 90 days of running paid social?
How do you go about telling whether paid social is genuinely working?
Very little paid social content seems to exist for a market like this. Does that make it worth testing here?
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