Not sure where your marketing budget is actually going? →
Get a free audit
Paid Social Advertising · Royston
Paid Social Advertising for Royston Businesses
For a Royston business selling to procurement teams and specifiers, LinkedIn usually matters more than Meta, and a three-figure cost per lead can still be cheap if the job title is right. As a paid social agency our first job is working out what is genuinely incremental, because every platform will happily claim the same enquiry as its own. The commuter population along the King's Cross line also means recruitment content on the same channels often earns its keep.
About us
Clickscope runs LinkedIn and Meta campaigns for Royston technical suppliers, optimised for the right job title rather than the cheapest download. As a Cambridge digital marketing agency 25 minutes up the A10, we can run paid social for Royston firms with proper site visits built in.
Our MISSION
Optimise for the buyer, not the cheapest click
We choose LinkedIn where the audience is a specific job title worth paying more for, and keep retargeting small and capped so it's never credited with revenue it didn't create. Creative is tested in concepts, because the algorithm finds the right buyer if the material tells it who that is.
Judged on the whole business, not the platform
We start from blended return, total revenue measured against total marketing spend, because that figure can't be double counted the way platform reporting sometimes is.
How paid social campaigns run for Royston businesses
01 / How we work
The right platform, chosen honestly
LinkedIn suits high value technical buyers where a three-figure cost per lead can still be cheap, and we'll say so if TikTok or Meta isn't realistic rather than sell a campaign that dies in weeks.
Measured beyond the platform dashboard
We start with blended revenue against total spend, add a lift or geo test where budget allows, and use platform metrics purely to compare one piece of creative with another.
Ad accounts stay in your name
The ad accounts, pixels and audiences stay registered to you throughout. We're added as a partner, meaning nothing is locked to us if you leave.
WHY CHOOSE US
Why Royston businesses run paid social with us
Scaled carefully, proved first
One client grew monthly sales from £3,700 in advertising spend to between £130,000 and £190,000, with most of that growth driven by Google Ads rather than social specifically.
Senior-led, day to day
The person who planned your campaign is also the one managing it daily, rather than an account manager relaying what is happening.
No lock-in, accounts stay yours
No long contract applies to paid social in Royston. A month's notice is enough to leave, and the ad accounts stay registered under your business throughout.
Client Results
One client's monthly advertising spend rose from £3,700 to somewhere between £130,000 and £190,000 in sales, with most of that growth actually driven through Google Ads rather than social specifically. The same discipline applies to both channels regardless: fix the tracking, prove the return, then scale only where it keeps paying.
1
0
1
2
3
4
6
7
8
9
1
3
0
1
2
3
4
6
7
8
9
3
2
0
1
2
3
4
6
7
8
9
2
%
Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
6
0
1
2
3
4
6
7
8
9
6
0
1
2
3
4
6
7
8
9
0
+
Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
2
0
1
2
3
4
6
7
8
9
2
0
0
1
2
3
4
6
7
8
9
0
+
Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Would you visit us in Royston to plan a LinkedIn campaign?
What kind of budget makes paid social viable?
Are we tied to a fixed contract for this?
Can you guarantee LinkedIn will bring in the right enquiries?
We sell to a very small, specific audience. Is LinkedIn even viable?
Have you run paid social for engineering or chemicals businesses?
Do you only run paid social for Royston businesses?
Can the landing pages behind our campaigns be built by your team?
How soon will it be clear whether a campaign is working?
How exactly do you measure paid social performance?
Does it make sense to advertise when our sales cycle is so long?
Explore more ways we help
