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Paid Social Advertising · Peterborough
Paid Social Advertising for Peterborough Businesses
Every platform in Peterborough will happily claim the same sale as its own, which matters more here than in most towns because paid competition already pushes click prices up. Working out what a channel is genuinely adding, rather than just reporting, comes before anything else. For financial services and manufacturing clients, LinkedIn is often the platform where a higher cost per lead still makes sense.
About us
Clickscope runs Meta, TikTok and LinkedIn campaigns for Peterborough businesses, measured against total revenue rather than what any one platform's dashboard reports. As a Cambridge digital marketing agency an hour from Peterborough, we back paid social with planned visits and reporting you don't need us in the room to trust.
Our MISSION
Find what is genuinely incremental before scaling it
We judge every platform against blended revenue across the whole business, because in a market this contested, every channel is happy to take credit for a sale it didn't create. Creative volume matters as much as targeting, since a single ad rarely survives more than a fortnight.
Judged on the whole business, not the platform
Blended return, meaning total revenue set against total marketing spend, is what we look at first, since it can't be double counted the way in-platform numbers can.
How paid social campaigns run for Peterborough businesses
01 / How we work
The right platform, chosen honestly
LinkedIn suits high value business buyers where a three-figure cost per lead can still be cheap, and we'll say so if TikTok or Meta isn't realistic rather than sell a campaign that dies in weeks.
Measured beyond the platform dashboard
Blended revenue set against total spend is the starting point, followed by a lift or geo test where budget allows, with platform metrics used only to compare creative.
Ad accounts stay in your name
Ad accounts, pixels and audiences all remain in your name. We're added as a partner only, so if you leave, nothing stays locked to us.
WHY CHOOSE US
Why Peterborough businesses run paid social with us
Scaled carefully, proved first
One client's advertising spend grew from £3,700 to between £130,000 and £190,000 in monthly sales, with Google Ads carrying most of that growth.
Senior-led, day to day
Day to day running of your campaign stays with the person who planned it, not an account manager passing along updates.
No lock-in, accounts stay yours
We work with Peterborough businesses on a monthly rolling basis for paid social. Thirty days' notice ends things, and your accounts remain in your name.
Client Results
Google Ads, not paid social, did most of the work turning one client's £3,700 monthly advertising budget into sales as high as £190,000 a month. The lesson carries across both channels anyway: get the tracking trustworthy first, confirm what it actually shows, then let the budget grow only where it keeps earning.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Would you visit us in Peterborough to plan a campaign?
What budget should we plan for to make paid social work?
Is paid social a contracted commitment?
Can you guarantee paid social will bring in qualified enquiries?
Peterborough already has plenty of established competitors running paid social. Is there room left for us?
Have you run paid social for manufacturing or financial services businesses?
Do you only run paid social for Peterborough businesses?
Are you able to build the landing pages our campaigns direct people to?
How quickly can we tell if a campaign is working?
What does measurement of paid social look like here?
We sell across the East Midlands as well as Peterborough itself. Can campaigns cover that properly?
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