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Paid Social Advertising · Newmarket
Paid Social Advertising for Newmarket's Racing Trade
Racing is a visual, social and deeply networked trade, and Facebook and Instagram reach owners, syndicate members and racegoers far more efficiently here than a search ad ever will. Every platform will still claim the same sale, so judging spend on platform-reported return alone is a poor foundation. We're about 25 minutes down the A14 from our Hills Road office. We judge paid social on blended return across the whole business, weighted to the sales weeks rather than spread evenly.
About us
Clickscope is a small paid social team on Hills Road. Newmarket racing and bloodstock businesses use us for Meta and Instagram campaigns, measured against the bank rather than the platform dashboard. As a Cambridge digital marketing agency just 13 miles away, we can be at a Newmarket yard or office for a paid social conversation without it being an event.
Our MISSION
Reach the networked audience, then prove what it's worth
We start by using paid social where it actually suits a visual, networked trade, owners, syndicate members and racegoers, rather than defaulting to search first. Then we judge it on blended return across the business, weighted to the sales calendar.
Judged on blended revenue, not platform ROAS
Total revenue against total marketing spend comes first, a lift or geo test follows where budget allows, and platform metrics are used last to compare one ad with another.
How we run paid social for Newmarket businesses
01 / How we work
Creative built for a networked trade
Racing's audience is visual and closely connected, so we test several genuinely different creative concepts around key sale weeks rather than one video reformatted six ways.
Retargeting kept in check
Retargeting spend is kept small, capped, and never credited with revenue it didn't actually create.
The accounts and audiences stay yours
Ad accounts, pixels, business manager and audiences remain registered in your name throughout, with us added as a partner rather than the owner.
WHY CHOOSE US
Why Newmarket businesses trust our paid social work
+£239,000 a month
Once measurement across channels, paid social included, was properly fixed, a construction client saw revenue climb 132% year on year, roughly £239,000 monthly.
Senior-led, start to finish
Your Meta campaign is run day to day by whoever planned it, not someone using your budget to learn.
No lock-in, ever
Paid social work is rolling monthly, not fixed term. Notice to leave is 30 days, and the ad accounts stay registered to you the entire time.
Client Results
One client's monthly advertising spend went from £3,700 to somewhere between £130,000 and £190,000 in sales. Google Ads did most of the work behind that number rather than social specifically. The discipline carries across both channels: get the tracking right, prove the return, then scale only where it keeps paying.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Before committing to a campaign, can we sit down to discuss the creative first?
What kind of spend is needed to make paid social effective?
Do we get locked into a contract for paid social?
How quickly can we expect to see whether paid social is paying off?
Should we run the same level of spend across the year?
Which Newmarket sectors do you run paid social for?
Do you only run paid social for Newmarket businesses?
Is the ad creative something you produce as well as manage the campaigns?
What typically happens in the first 90 days of a paid social account?
What's the process for measuring if paid social is truly working?
Is paid social actually the priority channel here compared to search?
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