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Paid Social Advertising · Ely
Paid Social Advertising in Ely
A business chasing cathedral visitors and a Lancaster Way supplier selling to a procurement manager need almost opposite paid social strategies. One needs Meta or TikTok creative, the other needs LinkedIn targeting the right job title. As a paid social agency we don't treat in-platform return as the decision-making number, because every platform tends to claim credit for the same sale. Instead we judge campaigns on blended revenue across the whole business, and we make enough genuinely different creative to keep an Ely account from fatiguing.
About us
Clickscope runs Meta, TikTok and LinkedIn campaigns for Ely businesses, judged on blended revenue rather than platform-reported return. We're a Cambridge digital marketing agency 25 minutes down the road, so paid social support comes with real visits, not just video calls.
Our MISSION
Judge the account on the bank, not the dashboard
We set up Conversions API and event deduplication properly, then judge blended revenue across the whole business before trusting a single platform's own report of itself.
Creative volume over targeting alone
We test several genuinely different creative angles a month, because the algorithm finds the right buyer once the creative tells it who that is.
How we run paid social for Ely businesses
01 / How we work
The right platform, honestly
Meta suits short decision cycles and the visitor trade, TikTok needs native video at real volume, and LinkedIn suits Lancaster Way's business buyers on job title, not the cheapest download.
Blended return, not platform-reported ROAS
Total revenue against total spend is the first measure, followed by a lift or geo test where budget allows, with platform metrics used only to compare creative.
Nothing locked to us
Ad accounts, pixels and audiences stay in your name, with the creative files and campaign structure yours to take if you leave.
WHY CHOOSE US
Why Ely businesses use us for paid social
A real return, carefully scaled
One client grew from £3,700 to between £130,000 and £190,000 a month in sales once tracking was fixed and spend was increased only where it kept paying.
Senior-led, start to finish
The person who plans your campaign also runs it day to day, so you're not dealing with an account manager passing on updates.
No lock-in, ever
For Ely clients, paid social has no lock-in: give 30 days' notice whenever you like, and the ad accounts stay under your ownership.
Client Results
We grew one client's monthly sales from £3,700 in advertising spend to between £130,000 and £190,000. Google Ads, not social specifically, drove that growth, though the method matched: fix tracking, prove the maths, then increase spend only where it kept paying. It was that one client's result, not a formula.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Do we need to meet in person for you to run our paid social?
What budget do we need for paid social to work in a market the size of Ely?
Are we committed to a contract with this?
How quickly can we expect to know if paid social is delivering results?
Do you produce the ad creative or just run the campaigns?
Do you run LinkedIn as well as Meta and TikTok for Ely businesses?
Do you only run paid social for Ely businesses?
Would you be able to fix the landing page the ads send traffic to?
What should we expect in the first month of running paid social?
How do you measure whether paid social is genuinely adding revenue?
Ely is a small market. Is there really enough audience here for paid social to work?
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