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Paid Social Advertising · Cambridge
Paid Social Advertising in Cambridge
Every platform will claim the same Cambridge sale, and the totals between Meta, TikTok and Google will add up to more revenue than the business actually took. That's a poor foundation for spending decisions in a market this venture-funded and competitive. We work from Hills Road and judge paid social on blended return across the whole business, then make enough genuinely different creative concepts to keep it working.
About us
Clickscope is a small paid social team on Hills Road that Cambridge businesses use for Meta, TikTok and LinkedIn campaigns, measured against the bank rather than the platform dashboard. And because we're a digital marketing agency based right here in Cambridge, you can be sat in our Hills Road office talking paid social within the week.
Our MISSION
Work out what is genuinely incremental, then feed it creative
We start by working out what a Cambridge business's paid social spend is genuinely adding, since every platform claims the same sale. Then we build several truly different creative concepts and let the account tell us which one to make more of.
Judged on blended revenue, not platform ROAS
We start with total revenue against total marketing spend, move to a lift or geo test where budget allows, and only then look at platform metrics to compare ads.
How we run paid social for Cambridge businesses
01 / How we work
Creative is the targeting now
Detailed audience targeting matters far less than it did, so we test several genuinely different concepts a month rather than one video reformatted six ways. We make more of whichever angle the account says is winning.
Retargeting kept in check
Retargeting spend is kept small, capped, and never credited with revenue it didn't actually create, which matters in a market with this much venture-funded competition for attention.
The accounts and audiences stay yours
Everything, ad accounts, pixels, business manager and audiences, remains in your name. We're added as a partner, and none of it's locked to us if you leave.
WHY CHOOSE US
Why Cambridge businesses trust our paid social work
+£239,000 a month
A construction client's revenue rose 132% year on year, around £239,000 a month, once measurement across channels including paid social was properly fixed.
Senior-led, start to finish
Your Meta or TikTok campaign is run day to day by the person who planned it, not someone still learning at your expense.
No lock-in, ever
Paid social in Cambridge operates rolling monthly, with a 30-day notice period to leave, and your ad accounts remain yours the whole way through.
Client Results
One client's advertising spend grew from £3,700 a month to between £130,000 and £190,000 in monthly sales. Google Ads drove that growth rather than social specifically, but the approach was identical: fix the tracking, prove the maths, then only increase spend where it keeps paying.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Is it possible to meet and talk through creative before we commit to a campaign?
What budget makes paid social worthwhile?
Does paid social tie us into a contract?
How soon can we tell whether paid social is working?
Our Cambridge competitors are venture funded and spend far more on social. Can we still compete?
Which Cambridge sectors do you run paid social for?
Do you only run paid social for Cambridge businesses?
Alongside running the campaigns, do you also produce the ad creative?
What does the first 90 days of a paid social account look like?
How do you go about measuring genuine paid social performance?
Cambridge is full of venture-funded competitors on paid social. Is that a losing fight?
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