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Paid Social Advertising for Cambourne Businesses
A platform will happily claim credit for a Cambourne sale that was already coming in through another channel. A business park firm's LinkedIn budget can't afford to be spent twice on the same buyer. We work from Hills Road in Cambridge, about twenty minutes away, and our first job as a paid social agency is working out what a campaign is genuinely adding.

About us
Clickscope is a small paid social team based in Cambridge, about twenty minutes from Cambourne, running Meta, LinkedIn and TikTok campaigns judged on genuine incremental revenue. As a digital marketing agency in Cambridge, Cambourne is barely 20 minutes from our desks, which makes paid social an easy thing to talk through face to face.
Our MISSION
Check what is genuinely incremental, then make enough creative to keep it working
We start by working out what a Cambourne campaign is actually adding on top of sales that would have happened anyway. Then we test several different creative angles rather than one asset recut six ways.

Judged on blended return, not platform ROAS
Total revenue is weighed against total spend across the whole business first, because a platform can't double count a sale that was never truly incremental.
How we run paid social advertising for Cambourne businesses
01 / How we work
The right platform, honestly
LinkedIn tends to suit business park firms, Meta and TikTok suit consumer facing local businesses, and we'll say plainly if a platform is unlikely to earn its budget.

Retargeting kept in check
We keep retargeting spend small and capped, and it's never given credit for revenue it didn't genuinely create.

Accounts stay in your name
Ad accounts, pixels, the business manager and audiences all stay registered in your name, with us added simply as a partner, so nothing is tied to us.
Client Results
£3,700 a month was the starting advertising budget for one client whose monthly sales later reached a figure spanning £130,000 up to £190,000. Google Ads accounted for most of that shift rather than social specifically. We still apply an identical discipline across both channels: measure honestly first, confirm what the numbers show, then let spend grow only where it earns.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Do you need to visit Cambourne to run our social campaigns?
Not necessarily, though we're about twenty minutes away and happy to see the business or the premises in person before planning creative.
What budget do we need for paid social to work here?
Enough to get statistically meaningful data on a few creative concepts within a month, which for LinkedIn business to business campaigns often means a few thousand pounds monthly at minimum.
Do we have to sign a contract for paid social?
There's no contract to be tied into. Paid social runs rolling monthly, and because the accounts are already yours, 30 days' notice is all it takes to leave.
How fast will we know whether paid social is delivering?
Within two to three weeks you'll see whether the creative is landing, since engagement and cost per result shift fast. Profitability takes a full purchase cycle to confirm.
Most of our buyers are business park firms, not consumers. Does paid social even apply?
Yes, particularly LinkedIn, where a higher cost per lead can still be cheap if it reaches the right job title rather than the cheapest download.
Which Cambourne sectors do you run paid social for?
Professional and B2B services and software firms on the business park are sectors we run LinkedIn campaigns for here, alongside local consumer businesses on Meta.
Do you only run paid social for Cambourne businesses?
No. We're based in Cambridge and also run campaigns for clients in Waterbeach and Sawston. Proximity to Cambourne shapes how we work, not who we work with.
Could you build the landing page our ads send people to as well?
Yes, web design and development sit alongside paid social in-house, meaning the landing page behind an ad gets fixed at the same time as the campaign itself.
What happens during the first 90 days of running a paid social campaign?
We start by setting up the Conversions API correctly and agreeing what counts as incremental, then test several creative concepts and report on what's landing from week one.
What's your method for measuring whether paid social is actually delivering?
Blended return across the whole business comes first, followed by a lift or geo test where budget allows, with platform metrics used only to compare one ad against another.
Cambourne barely registers with most agencies. Does that change how paid social should be targeted?
It usually means targeting by sector and job title matters more than targeting the town itself, since most of the audience worth reaching isn't defined by postcode.
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