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Google Ads Management · Waterbeach
Google Ads Management for Waterbeach Businesses
An outside agency would treat Waterbeach as a generic Cambridge suburb and target it that way, wasting a village budget on city clicks. We build campaigns around the village, the new development and the A10 corridor specifically, with conversion tracking fixed before any spend is scaled. Google Ads gives Waterbeach businesses immediate coverage while SEO builds behind it.
About us
Clickscope manages Google Ads for Waterbeach businesses, targeted precisely on the village, the new development and the A10 corridor. Being a digital marketing agency in Cambridge, 15 minutes from Waterbeach, means Google Ads comes with someone who's watched the new town take shape.
Our MISSION
Target the village, not all of Cambridge
We build campaigns around the postcodes and roads people here actually travel from, rather than a wide radius that wastes budget on clicks from Cambridge itself. Conversion tracking gets fixed before any spend is scaled.
Judged on profit, not just clicks
We look at return after cost of goods where you can share the figures, because a good return means different things on different margins.
How we run Google Ads for Waterbeach businesses
01 / How we work
Tight targeting first, structure second
We fix conversion tracking before touching spend, then target the village, the new development and the A10 corridor specifically rather than a wide radius that wastes budget.
Conversions that mean something
We take out page views and form loads being counted as conversions multiple times, leaving real signal for the algorithm to train on.
Your account, transferred within a week
Throughout the relationship the account stays registered to you, and leaving means access is handed over within a week.
WHY CHOOSE US
Why Waterbeach businesses trust us with Google Ads
A track record on inherited accounts
93.2% of the accounts we take over end up improving on whatever metric the client cared about most.
Direct access, no account manager
You reach the person doing the work directly, rather than going through an account manager who relays questions on.
No lock-in, access transfers fast
There's no fixed term, just a rolling month with 30 days' notice. Leaving means access transfers within the week, with nothing deleted.
Client Results
Take every PPC account we've inherited, and 93.2% of them have improved on the measure that mattered most to the client, successes and disappointments both included in that number. It's a pattern built from many different businesses, not a specific promise for Waterbeach.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Would you look at our account on site in Waterbeach?
What's your charging model for Google Ads management?
How much notice do we need to give if we want to leave?
Can you guarantee that our cost per lead will improve?
Is Waterbeach too small a market for Google Ads to make sense?
Have you managed Google Ads for property and lettings businesses?
Do you only manage Google Ads for Waterbeach businesses?
Can you also fix the landing page that the ads are sending traffic to?
What actually happens during the first weeks of managing our account?
How frequently will someone actually be logged into the account?
Does it make sense to advertise when there's almost no competition here to bid against?
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