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Google Ads Management · St Ives
Google Ads Management for St Ives Businesses
St Ives businesses searching for local customers don't need a campaign that also serves Peterborough, and broad match with no negative list will happily spend the budget that way. Based on Hills Road in Cambridge, twenty five minutes away, we spend the first fortnight of any account on conversion tracking and a tight service area, not creative.
About us
Clickscope is a small Google Ads team based in Cambridge, about twenty five minutes from St Ives, running campaigns on a tight local radius judged on profit, not clicks. We're a Cambridge digital marketing agency about 25 minutes away, close enough that Google Ads decisions get made in person, not over email chains.
Our MISSION
Set the radius correctly, then judge every pound spent
We start by making sure a St Ives campaign is only reaching the catchment you can genuinely serve, since a wide radius wastes budget fast in a town this size. From there every change answers one question, what is the marginal return on the next pound.
Judged on profit, not clicks
We assess profit after cost of goods where the figures are available, not just return on ad spend, because similar returns can sit on very different businesses.
How we run Google Ads management for St Ives businesses
01 / How we work
Radius and tracking before anything else
Conversion tracking gets fixed and a tight service radius set within the first fortnight, before budget is scaled, so spend isn't wasted outside areas you can actually serve.
Conversions that mean something
Page views and form loads counted three times over are removed, so real signal trains the bidding algorithm rather than noise.
Your account, your name
Your accounts, Google Ads, Merchant Centre and Analytics, stay in your name the whole time. We use our own logins to work inside them.
WHY CHOOSE US
Why St Ives businesses choose our Google Ads management
£891,000 from £25,300 spend
A local estate agency client, who had never run Google Ads before, turned £25,300 of spend into £891,000 in sales, roughly £35 back for every pound.
Senior-led, start to finish
There's no relaying through an account manager. The person managing your account is the one you contact.
No lock-in, ever
It's a rolling monthly contract, 30 days' notice to end it. Should you leave, access transfers within the week and nothing gets deleted.
Client Results
93.2% of the accounts we have taken over have improved against the measure the client cared about most. That number is averaged across a wide range of businesses, counting the ones we failed to improve, so it isn't a guarantee for any one account.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Do we need to have you visit our site in person to run Google Ads for us?
Is a percentage of our spend built into your fee, or how does pricing work?
What is the notice period?
Who owns the ad account?
Most of our customers are within around ten miles of St Ives. Can advertising really be targeted that tightly?
Which St Ives sectors do you run Google Ads for?
Do you only manage Google Ads for St Ives businesses?
Where the enquiries are being lost on our own site, is that something you can fix too?
Over the first 90 days of a Google Ads account, what should we expect?
What measure do you use to judge whether Google Ads is working?
Competition among agencies advertising in St Ives is low. Does that make Google Ads cheaper here?
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