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Google Ads Management · Sawston
Google Ads Management for Sawston Businesses
A Sawston research firm bidding on a specific method term and a trade supplier bidding on a quote-ready search need completely different account structures, or the trade budget quietly gets eaten by research traffic and vice versa. Based on Hills Road, about fifteen minutes down the A1301, we spend the first fortnight of any account on conversion tracking and separating those two audiences properly.
About us
Clickscope is a small Google Ads team based fifteen minutes away in Cambridge, running campaigns for Sawston's research businesses and trade estate firms, judged on profit rather than clicks. We're a Cambridge digital marketing agency ten minutes up the road, so Sawston businesses get Google Ads from people who actually know the village.
Our MISSION
Separate the two audiences, then judge every pound spent
We start by making sure a Sawston campaign isn't accidentally spending a trade budget on research traffic, or the other way round. After that, every change is weighed against one question: what does the next pound actually return.
Judged on profit, not clicks
Given the numbers, we work from profit after cost of goods rather than raw return on ad spend, since two similar returns can mean two very different businesses.
How we run Google Ads management for Sawston businesses
01 / How we work
Tracking and structure before anything else
We fix conversion tracking and separate research search terms from trade search terms in the first fortnight, before any budget is scaled, so neither audience quietly subsidises the other.
Conversions that mean something
We strip out page views and form loads that were being triple counted, leaving the bidding algorithm to train on real signal instead of noise.
Your account, your name
Ownership of your Google Ads, Merchant Centre and Analytics accounts never moves, it stays with you. We just work inside using our own access.
WHY CHOOSE US
Why Sawston businesses choose our Google Ads management
29.98x return on ad spend
One ecommerce client turned £50,000 of Google Ads spend into £1.52 million in online sales, close to a thirty times return, once the tracking behind it was checked against real orders.
Senior-led, start to finish
You deal with whoever is running the account, cutting out the account manager who would otherwise relay your questions.
No lock-in, ever
We operate on a rolling monthly basis with 30 days' notice either way. Access transfers within the week if you leave, and nothing is deleted.
Client Results
More than 93.2% of the accounts we have taken over have been improved on the measure the client actually cared about. That figure blends results across many different businesses, the ones we couldn't improve included, so treat it as context rather than a promise.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Would you need to come and see our premises to manage the account?
How is the cost of managing our Google Ads worked out?
What is the notice period?
Who owns the ad account?
Our best search terms have very little search volume. Is Google Ads worth it here?
Which Sawston sectors do you run Google Ads for?
Do you only manage Google Ads for Sawston businesses?
If it's our site losing the enquiries the campaign generates, can you deal with that too?
What happens during those first 90 days of running a Google Ads account?
How do you know if Google Ads is actually earning its keep?
There doesn't seem to be another agency writing about Google Ads for this exact market. Is that an advantage?
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