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Google Ads Management · Saffron Walden
Google Ads Management for Saffron Walden Businesses
Someone searching for a day out or a near me term around Saffron Walden isn't the same buyer as someone searching in Cambridge, and a campaign that blends the two wastes budget on clicks that were never going to convert. Based on Hills Road in Cambridge, thirty minutes away, we spend the first fortnight of any account on conversion tracking and a properly set catchment, not creative.
About us
Clickscope is a small Google Ads team based in Cambridge, about thirty minutes from Saffron Walden, running campaigns on a tight local radius judged on profit, not clicks. We're a Cambridge digital marketing agency half an hour away, so Google Ads for Saffron Walden businesses includes seeing the shop floor, not just the analytics.
Our MISSION
Set the catchment correctly, then judge every pound spent
We start by making sure a Saffron Walden campaign is only reaching the buyers you can genuinely serve, since a wide radius wastes budget fast when Cambridge is thirty minutes away. From there every change answers one question: what is the marginal return on the next pound.
Judged on profit, not clicks
We look past return on ad spend to profit after cost of goods, when you're able to give us those figures. Similar looking returns can hide very different businesses.
How we run Google Ads management for Saffron Walden businesses
01 / How we work
Catchment and tracking before anything else
In the first fortnight we fix conversion tracking and set a carefully considered catchment area, before scaling any budget, so spend isn't wasted on postcodes you can't realistically serve.
Conversions that mean something
Duplicate counting, page views and form loads logged three times over, gets removed so the algorithm bids on genuine signal.
Your account, your name
Google Ads, Merchant Centre and Analytics all stay registered in your name. We access them using our own credentials, not by taking ownership.
WHY CHOOSE US
Why Saffron Walden businesses choose our Google Ads management
29.98x return on ad spend
£50,000 of Google Ads spend turned into £1.52 million in online sales for an ecommerce client we took on. Results at that scale only follow from tracking that was checked against real orders first.
Senior-led, start to finish
No account manager passes your questions along here. You reach the person actually running the account.
No lock-in, ever
The arrangement is rolling monthly with a 30 day notice period. Leave, and access is transferred within the week without anything being deleted.
Client Results
Of the paid accounts we have taken on, 93.2% have gone on to improve against whatever measure mattered most to that client. That figure is averaged across a wide range of businesses, the ones we couldn't improve included, so it isn't a guarantee for any single account.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Is a visit to our premises necessary for you to run the Google Ads account?
Do you charge a percentage of spend, or how is your fee structured?
What is the notice period?
Who owns the ad account?
Nearly all our customers live a short drive from Saffron Walden. Is Google Ads actually capable of targeting that precisely?
Which Saffron Walden sectors do you run Google Ads for?
Do you only manage Google Ads for Saffron Walden businesses?
Suppose the enquiries are being lost on our own site, can that be sorted as well?
What's involved in the first 90 days once you take on a Google Ads account?
What tells you whether the Google Ads account is genuinely working?
Does Saffron Walden's low competition mean Google Ads is cheaper here than in Cambridge?
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