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Google Ads Management · Royston
Google Ads Management in Royston
Most of the Google Ads accounts we pick up along the A505 corridor have been burning spend on research traffic and student searches nobody filtered out. That's common where broad match runs alongside a thin negative list in technical B2B. Conversion tracking and offline import get fixed first, because a distributor's order that closes weeks later still needs counting properly. The account is then rebuilt on tightly matched commercial terms. Every budget decision comes down to one question, what does the next pound actually return.
About us
Clickscope manages Google Ads for Royston technical suppliers, cleaning up broad match waste and tracking conversions through to actual orders, not just form fills. As a Cambridge digital marketing agency 25 minutes up the A10, we can run Google Ads for Royston firms with proper site visits built in.
Our MISSION
Fix the waste, then invest in what earns
We rebuild conversion tracking with offline import first, so an enquiry that becomes an order weeks later through a distributor is counted properly. From there the account is structured around brand, generic search and Shopping so each can be judged on its own terms.
Judged on profit, not just clicks
Given the figures, we measure return after cost of goods rather than a headline number, because a 4x return varies enormously with margin.
How we run Google Ads for Royston businesses
01 / How we work
Tracking first, structure second
Before spend is touched, we sort conversion tracking and offline import. Brand, generic search and Shopping are then separated so each is assessed on its own terms with a solid negative list.
Conversions that mean something
We take out page views and form loads that were being logged as conversions more than once, so the bidding algorithm works from real signal.
Your account, transferred within a week
You keep the Google Ads account in your name the entire time, and if you decide to leave, access moves across within a week.
WHY CHOOSE US
Why Royston businesses trust us with Google Ads
A track record on inherited accounts
More than 93.2% of the PPC accounts we have taken over have gone on to improve against the measure that client cared about most.
Direct access, no account manager
The person handling your account answers you directly, rather than an account manager standing in the middle.
No lock-in, access transfers fast
It rolls month to month, with 30 days' notice needed to end it. Access moves across within a week of leaving, and nothing is deleted.
Client Results
More than 93.2% of the PPC accounts we have taken over have gone on to improve against the measure that client cared about most, a figure that includes the accounts we couldn't improve. It's a blended average across many different businesses, not a promise about any single Royston account.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Would you look at our current account on site in Royston?
How do your fees for Google Ads management work?
What's the required notice period should we decide to leave?
Will our cost per lead definitely drop if we work with you?
Our best keywords barely register any search volume. Is Google Ads still worth running?
Have you managed Google Ads for chemicals or precision engineering firms?
Do you only manage Google Ads for Royston businesses?
Will you also fix the landing page that the ads direct traffic to?
Once you take over managing our account, what happens in those early weeks?
How much time do you actually spend inside the account?
We sell through distributors. Does that change how Google Ads is run?
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