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Google Ads Management · Peterborough
Google Ads Management in Peterborough
Most Peterborough accounts we inherit have been paying for broad terms that sound relevant but rarely produce an actual quote. That's an expensive habit in a city where paid competition is already the fiercest on our patch. We start by fixing conversion tracking and offline import, since a contract that closes weeks after the click still has to be counted correctly. The account is then rebuilt around tightly matched commercial terms. Every change to the budget comes back to one question, what will the next pound actually bring in.
About us
Clickscope manages Google Ads for Peterborough businesses, cleaning up broad match waste and tracking conversions through to actual revenue in one of the most contested auctions we work in. As a Cambridge digital marketing agency an hour from Peterborough, we back Google Ads with planned visits and reporting you don't need us in the room to trust.
Our MISSION
Fix the waste, then invest only in what earns
We rebuild conversion tracking with offline import first, so a sale that closes weeks later is counted properly. From there the account is structured around brand, generic search, Shopping and Performance Max so each can be judged on its own terms in a market where clicks cost more than most towns we cover.
Judged on profit, not just clicks
Where the figures are shared with us, we look at return after cost of goods, since a 4x return can mean quite different things depending on the margin.
How we run Google Ads for Peterborough businesses
01 / How we work
Tracking first, structure second
Conversion tracking and offline import are fixed before we touch spend. Brand, generic search and Shopping are then split apart and judged separately, with a proper negative keyword list in place.
Conversions that mean something
Page views and form loads that were counted as conversions more than once get removed, so the algorithm trains on genuine signal.
Your account, transferred within a week
The Google Ads account is yours from start to finish, and should you ever leave, access is transferred within a week.
WHY CHOOSE US
Why Peterborough businesses trust us with Google Ads
A track record on inherited accounts
Of the PPC accounts we've inherited, 93.2% have gone on to improve on the measure that mattered most to that client.
Direct access, no account manager
You're in touch with the person running the account itself, not someone whose job is to relay your questions on.
No lock-in, access transfers fast
No lock-in, just a rolling monthly agreement with 30 days' notice. If you go, access transfers that week and nothing is deleted.
Client Results
Taking over a PPC account rarely guarantees anything, except that the odds are good: 93.2% of the ones we have inherited have gone on to improve against the measure that client cared about most, weak results included in that average. It's a track record spread across many businesses, not a promise about how any one Peterborough account competing in this market would fare.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Would you look at our current account on site in Peterborough?
What does Google Ads management cost with you?
If we wanted to leave, how much notice would we need to give?
Can you guarantee our cost per lead will fall in such a competitive market?
Peterborough is the most competitive town you cover. Is it even worth running Google Ads here?
We run a distribution business and get charged for job hunters and other hauliers clicking our ads. Can that be fixed?
Do you only manage Google Ads for Peterborough businesses?
Can the landing page the ads send people to be fixed too?
What can we expect to happen in the first few weeks of account management?
How often are you actually working inside our account?
We sell across the East Midlands and East Anglia, not just Peterborough itself. Should the account reflect that?
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