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Google Ads Management · Newmarket
Google Ads Management for Newmarket Businesses
For anyone selling equipment, supplements, tack or feed online in Newmarket, Google Ads can move quickly once the measurement is right. One local ecommerce client turned £50,000 of spend into £1.52 million in sales this way. Hills Road is our base, about 25 minutes down the A14. We fix conversion tracking and value assignment first, so budget can then be weighted towards the sales weeks rather than spent evenly through a quiet calendar.
About us
Clickscope is a small Google Ads team on Hills Road that Newmarket businesses use to fix inherited accounts and manage Search and Shopping on profit per pound. As a Cambridge digital marketing agency just 13 miles away, we can be at a Newmarket yard or office for a Google Ads conversation without it being an event.
Our MISSION
Fix the tracking, then weight budget to the calendar
We spend the first fortnight of any new account on conversion tracking and value assignment. Then we weight spend towards the sales weeks and the season rather than treating every month the same.
Judged on profit per pound, not clicks
We judge every budget change by the marginal return on the next pound spent, set against margin where those figures are available to us.
How we run Google Ads for Newmarket businesses
01 / How we work
Conversions that mean something
We clear out triple counted page views, button clicks and thank you pages ahead of any structural work on the account. That leaves the bidding algorithm training on real signal, not noise.
Budgets revisited, not set once
Budgets are reviewed regularly so campaigns that earn aren't capped while ones that don't keep running all day through the quiet months.
The account stays in your name
Your name stays on the Google Ads, Merchant Centre and Analytics accounts throughout, and leaving means access transfers that same week with nothing removed.
WHY CHOOSE US
Why Newmarket businesses trust our Google Ads work
£160,000 in one month from SEO
A law firm client took £160,000 in a single month from SEO, alongside paid growth of 160% year on year, once conversion tracking was fixed across every channel.
Senior-led, start to finish
Whoever made the change is who you speak to, not an account manager relaying your question and then relaying the answer.
No lock-in, ever
The setup is rolling monthly, 30 days' notice to walk away. Access is handed back the same week you leave, with nothing deleted.
Client Results
Of the PPC accounts we have taken over, 93.2% have improved on whatever measure mattered most to that client. That figure blends results across many different businesses, the ones we couldn't improve included, so treat it as context rather than a guarantee for yours.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Is there an office we can visit to review the account?
How is pricing structured, and is a share of our ad budget part of it?
How much notice is required to end the Google Ads management agreement?
Can you commit to hitting a set cost per lead?
Should our budget stay the same every month?
Which Newmarket sectors do you manage Google Ads for?
Do you only manage Google Ads for Newmarket businesses?
Is fixing the landing pages the ads point at something you can also do?
What can you tell us about the first 90 days of a Google Ads account?
How do you actually judge whether Google Ads is paying off?
With so little competition here, is Google Ads even necessary?
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