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Google Ads Management in Huntingdon
Google Ads for a Huntingdon capability term is expensive per click, but a single defence supply chain contract can pay for years of it. We have taken over a lot of inherited accounts and improved more than 93.2% of them. Usually that means removing waste that had been running unnoticed for a year or more. We work from Hills Road, about 30 minutes down the A14, and build a tight negative keyword list before spending anything on volume.

About us
Clickscope is a small Google Ads team about 30 minutes from Huntingdon on the A14, running capability and specification term campaigns for defence supply chain and engineering firms. Being a Cambridge digital marketing agency 30 minutes down the A14 means your Google Ads isn't run by someone who's never seen the premises.
Our MISSION
Fix the tracking, then bid on capability terms with confidence
We start by fixing conversion tracking and offline import, because a Huntingdon buying committee can take months to close and phone enquiries are common. Then we build the account structure and the negative keyword list that keeps waste out.

Judged on profit per pound, not clicks
Every budget change answers one question, what is the marginal return on the next pound, not a general sense of what a good click costs.
How we run Google Ads for Huntingdon businesses
01 / How we work
Measurement first, then structure
Conversion tracking and offline import come before anything else, then the account is structured so capability terms, brand and generic search can be judged on their own terms.

Conversions that mean something
We clean out page views and form loads that were triple counted, so real signal, not noise, is what trains the bidding algorithm.

A flat fee, not a percentage
You pay a flat monthly fee agreed in advance, never a percentage of spend that rewards bigger budgets over better ones.
Client Results
93.2% of the PPC accounts we have inherited have improved on the measure that client actually cared about. It's a blended figure across many different businesses, including capability-led accounts like the ones common around Huntingdon, so it isn't a promise about any single result.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Can we meet to discuss our account, given we're in Huntingdon?
Yes. We're about 30 minutes away on the A14 and happy to visit, though most Google Ads work is managed perfectly well remotely once access is set up.
Is your fee a percentage of spend, or how does pricing work?
We set a flat monthly fee before starting work, sized to the campaigns and markets involved. Taking a percentage of spend would push us to grow your budget instead of your profit, so we don't.
Is there a minimum ad spend?
There's no hard minimum, but below roughly a few thousand pounds a month the management fee starts to swallow the value, and we'll tell you if that's the case.
Who owns the ad account?
You do, always. If you have been running through an agency account, we'll help you set up your own and move to it, even though it means you can walk away more easily.
Our buyer base for capability terms is genuinely small. Is Google Ads worth running at all?
Often yes, because a single contract can pay for years of spend on an expensive capability term. The waste we usually remove from inherited accounts often pays for the campaign on its own.
Which Huntingdon sectors do you run Google Ads for?
Defence and aerospace supply chain firms and precision engineering businesses are sectors we know well here, where capability terms are expensive but a single contract justifies the spend.
Do you only manage Google Ads for Huntingdon businesses?
No. We're based at 9 Hills Road in Cambridge and also manage accounts for clients across Cambridgeshire, including Cambridge, St Neots and Peterborough. Being close to Huntingdon is about how we work with you, not who we manage accounts for.
Can you also build the page our capability terms point to?
Yes. Web design and development sit in-house alongside Google Ads, so if the page behind a capability term isn't converting, we can fix that at the same time.
In the opening 90 days of a Google Ads account, what actually gets done?
The first fortnight is spent on conversion tracking and offline import where sales close on the phone, so the algorithm bids towards money rather than form fills. Structure and negative keywords follow after that.
How will we know the account is actually working?
By spend, revenue or qualified leads and what we changed in response, reported in writing every month, including the tests that failed alongside the ones that worked.
Huntingdon only has one competitor with real coverage in Google Ads here. Does that make this easier?
It helps with the auction, but the bigger opportunity is usually the waste sitting in an inherited account, since capability terms are expensive enough that removing it pays for itself quickly.
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