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Google Ads Management · Ely
Google Ads Management for Ely Businesses
Ely's own catchment is small enough that a wide radius setting wastes a real share of budget on clicks from people who will never travel to buy from you. That's one of the first things we check on an inherited account. As a Google Ads agency we start with measurement, offline conversion import where sales close on the phone and value assignment so bidding chases money rather than form fills. Only after that do we touch a single budget. Whether the business is chasing cathedral visitors or quoting Lancaster Way contracts, nothing gets scaled until that's right.
About us
Clickscope manages Google Ads for Ely businesses, with radius and targeting set to match a genuinely local catchment rather than a default setting. We're a Cambridge digital marketing agency 25 minutes down the road, so Google Ads support comes with real visits, not just video calls.
Our MISSION
Fix the targeting radius before you scale the spend
We check conversion tracking, radius settings and negative keywords before touching a budget, because an Ely catchment set too wide funds clicks from people who were never going to visit.
Judged on profit per pound
Budget decisions answer one question, the marginal return on the next pound, looked at against margin rather than a flat return on ad spend figure.
How we run Google Ads for Ely businesses
01 / How we work
Measurement first, structure second
We fix conversion tracking and offline import in the first fortnight, then separate brand, generic search, Shopping and Performance Max so each can be judged on its own terms.
Conversions that mean something
We remove page views and form loads counted as conversions more than once, so the bidding algorithm trains on real signal rather than noise.
A flat fee, not a percentage
You pay a flat monthly fee agreed in advance, never a percentage of spend that rewards a bigger budget over better profit.
WHY CHOOSE US
Why Ely businesses use us for Google Ads
A strong record on inherited accounts
93.2% of PPC accounts we have taken over have been improved on the measure the client cared about, an average that includes the ones we couldn't fix.
Senior-led, start to finish
You deal directly with the person running your account, not an account manager relaying questions from someone else.
No lock-in, ever
We work on a rolling monthly basis, with a month's notice to end things. Access is transferred within the week and nothing is deleted.
Client Results
Looking at every PPC account we've taken over, 93.2% ended up better on the measure the client cared about most. That figure is an average across many different businesses, not a promise for any single Ely account, and it includes the ones we couldn't improve.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Do we need to meet in person to manage our Ely Google Ads account?
How much do you charge for running Google Ads, and how is it calculated?
What is the notice period?
Is there a minimum ad spend for this to be worthwhile?
Who owns the ad account?
Do you manage Google Ads for agricultural and engineering businesses as well as retail?
Do you only manage Google Ads for businesses in Ely?
Can you fix the landing page as well as the ads?
What happens in the first fortnight of managing our account?
How regularly does someone actually look at our account?
Should our radius targeting cover all of Cambridgeshire or stay tight around Ely?
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