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Google Ads Management · Cambridge
Google Ads Management for Cambridge Businesses
Cambridge is one of the most contested markets we work in, with well over a hundred competitor pages already bidding for local search terms. That pushes click costs up fast for any account with a loose negative keyword list. We work from Hills Road and fix conversion tracking and value assignment first, so the bidding algorithm is trained on real revenue rather than page views and thank you pages counted three times.
About us
Clickscope is a small Google Ads team on Hills Road that Cambridge businesses use to fix inherited accounts and manage Search, Shopping and Performance Max on profit per pound. And because we're a digital marketing agency based right here in Cambridge, you can be sat in our Hills Road office talking Google Ads within the week.
Our MISSION
Fix the tracking, then decide what deserves more budget
We spend the first fortnight of any new Cambridge account on conversion tracking and value assignment, because a market with well over a hundred competitor pages punishes wasted spend faster than most. After that, budgets get reviewed regularly rather than set once.
Judged on profit per pound, not clicks
Each change to the budget is tested against one question: what will the next pound actually return, weighed against margin wherever you can share the figures.
How we run Google Ads for Cambridge businesses
01 / How we work
Conversions that mean something
Before any structural changes to the account, we strip out page views, button clicks and thank you pages counted three times over. That way the algorithm trains on real signal.
Budgets revisited, not set once
Budgets are reviewed regularly so campaigns that earn aren't capped while ones that don't keep running all day in a market this competitive.
The account stays in your name
Google Ads, Merchant Centre and Analytics all remain in your name, and if you ever leave, access transfers within the week with nothing deleted.
WHY CHOOSE US
Why Cambridge businesses trust our Google Ads work
£160,000 in one month from SEO
A law firm client took £160,000 in a single month from SEO, alongside paid growth of 160% year on year, once conversion tracking was fixed across every channel including Google Ads.
Senior-led, start to finish
You go straight to whoever made the change, rather than having an account manager pass your question along and report back.
No lock-in, ever
The agreement rolls month to month on 30 days' notice. If you decide to leave, you get access back that same week with nothing removed.
Client Results
93.2% of the PPC accounts we've taken over have gone on to improve on the metric that client valued most. It's an average drawn from many businesses, not a guarantee for yours, and it includes the accounts we didn't manage to improve.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Is there a Cambridge office we can visit to review the account?
What do you charge to manage a Google Ads account?
What notice do we need to give to stop the Google Ads management?
Is a guaranteed cost per lead something you can offer?
This is one of the most contested search markets you cover. Is it worth advertising here at all?
Which Cambridge sectors do you manage Google Ads for?
Do you only manage Google Ads for Cambridge businesses?
Do you also handle fixes to the landing pages the campaigns send traffic to?
What can we expect to happen during the first 90 days on a Google Ads account?
What's your method for measuring whether the campaigns are working?
Cambridge has well over a hundred competitor pages fighting for the same search terms. Does that price us out?
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