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Google Ads Management · Bury St Edmunds
Google Ads Management in Bury St Edmunds
Google Ads is easy to spend on and easy to waste in a town split between trade buyers and passing visitors, which is exactly the position a lot of Bury St Edmunds businesses are in. We run every account on one number, what came back for what went out, and we separate wholesale search intent from consumer intent from the start rather than letting one campaign chase both badly.
About us
Clickscope is a Google Ads agency Bury St Edmunds businesses use to run trade and consumer search intent as two clearly separated campaigns, judged on revenue rather than clicks. We're a digital marketing agency in Cambridge, 40 minutes along the A14, and we treat Bury St Edmunds Google Ads clients as neighbours rather than postcodes.
Our MISSION
Fix the conversions, then scale the terms that earn
We start by removing the faults we expect before we even log in, page views counted as conversions, broad match with no negative list, budgets set once and never revisited. For a Bury St Edmunds business that usually means separating trade search intent from consumer intent so each is judged on its own terms. Then we scale only the campaigns proven to return more than they cost.
A flat fee, not a percentage of spend
You pay an agreed monthly fee, never a cut of your budget, which is what keeps our recommendations about your profit rather than your spend.
How we run Google Ads for Bury St Edmunds businesses
01 / How we work
Fix the account, then split the audiences
We remove conversions that aren't really conversions, tighten the negative keyword list, then separate trade search intent from consumer intent so each is judged on its own numbers.
Budgets revisited, not set once
Budgets are checked regularly so a campaign that earns isn't capped while one that doesn't runs all day.
The account stays in your name
Your Google Ads account and Merchant Centre stay in your name throughout, and access transfers the same week if you ever leave.
WHY CHOOSE US
Why Bury St Edmunds businesses stick with our Google Ads management
Never run Google Ads before, still returned sharply
One local client who had never run Google Ads before turned £25,300 of spend into £891,000 in sales, close to £35 back for every pound.
Senior-led, every change
You speak to the person running the account, with no account manager in between passing on your questions.
No lock-in, ever
It's a rolling monthly arrangement with a 30 day notice period. Should you go, access is handed over within the same week and nothing gets deleted.
Client Results
Nine times out of ten roughly, 93.2% precisely, a PPC account we take over ends up better on whatever mattered most to that client. That figure blends strong results with weak ones across many different businesses. It describes our process on average, not a promise about any single Bury St Edmunds account.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Is Bury St Edmunds within reach for regular account reviews?
How is your Google Ads management fee worked out?
What is the notice period for Google Ads management?
Can you promise our cost per lead will come down?
How do you stop our trade search terms and our consumer search terms competing against each other?
Do you understand agri-food and agricultural buyers?
Do you only manage Google Ads for local Bury St Edmunds businesses?
Do you build the landing pages as well as run the ads?
What happens in the first fortnight of taking over an account?
How will I know Google Ads is actually working?
Bury St Edmunds competition looks lighter than Cambridge. Does that mean cheaper clicks?
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