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Email Marketing · Waterbeach
Email Marketing in Waterbeach
New residents moving into Waterbeach New Town will join local groups and pages before they know any business by name, and email is one of the few channels that can reach them directly once they have engaged. An email marketing agency here starts with whether your emails actually arrive, then builds the sequences that do the selling. That matters for childcare, fitness and food businesses trying to reach households as they move in.
About us
Clickscope sets up deliverability and automated flows for Waterbeach businesses, built around reaching new households as they move into the area. Being a digital marketing agency in Cambridge, 15 minutes from Waterbeach, means email marketing comes with someone who's watched the new town take shape.
Our MISSION
Fix deliverability, then build for people who have just arrived
Authentication gets checked first, SPF, DKIM, DMARC, since a well-written email sent from a broken domain never gets read at all. From there we build welcome and nurture sequences suited to people encountering your business for the first time.
Measured on revenue per email, not opens
We report on revenue per email and per subscriber rather than open rate, since Apple pre-loading images made that figure unreliable.
How email marketing works for Waterbeach businesses
01 / How we work
Deliverability first, then the flows that carry revenue
We audit SPF, DKIM and DMARC alignment and sending reputation before anything else, then build welcome and post-enquiry flows suited to people who are new to the area.
Revenue per email, reported honestly
Flows are never averaged in with campaigns when we report, since that would hide which one is actually earning.
Your account, your list, always
We build templates inside your own named platform account, which means your team can send independently of us whenever it prefers.
WHY CHOOSE US
Why Waterbeach businesses use us for email
Engagement worth having
One client's segmented sends have reached open rates as high as 74% against a genuinely engaged list, a sign of what disciplined list hygiene is worth.
Senior-led, flow to result
We have one person build your welcome and nurture flows and watch their conversion, rather than splitting the two.
No lock-in, your list stays yours
Rolling monthly is the basis for email marketing work, and 30 days' notice is what it takes before your flows and lists move to your own account.
Client Results
One client's list is engaged enough that segmented sends have reached open rates of 74%, a figure that depends entirely on subscribers who already want to hear from that particular sender. It isn't a typical result, but it's a fair illustration of what disciplined list hygiene can produce once the audience is right.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Would you come to Waterbeach to plan our email strategy?
How is email marketing priced?
Is there a long contract we need to commit to?
Do you guarantee we'll see open rates similar to those you've mentioned?
Is it worth building an email list before we have many local customers?
Do you run email marketing for childcare, fitness and food businesses?
Do you only run email marketing for Waterbeach businesses?
Would you also handle the landing pages our emails link to?
With a new email account, what comes first?
What tells us the email programme is actually working?
Is email worth setting up when we have so few subscribers to start with?
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