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Email Marketing in St Neots
Households moving into Loves Farm and Wintringham are a genuinely new subscriber base for St Neots retailers, but half of them will never see a campaign if deliverability isn't checked first. We start with SPF, DKIM and DMARC before writing a single subject line, then build the welcome, abandoned basket and win-back flows that carry most of the revenue for local businesses selling online or nurturing a longer trade enquiry.

About us
Clickscope runs email marketing for St Neots businesses from a Cambridge base half an hour up the A428, fixing deliverability first, then building the flows that carry the revenue. We're a digital marketing agency in Cambridge, half an hour along the A428, so St Neots clients get email marketing with face time included.
Our MISSION
Fix deliverability, then build the flows that earn
We check SPF, DKIM and DMARC for a St Neots business before writing any copy, then build welcome, abandoned basket and win-back flows suited to how the household or trade buyer actually decides.

Revenue per email, not open rate
Open rates have been unreliable since Apple pre-loaded images, so we report revenue per email and per subscriber instead.
How we run email marketing for St Neots businesses
01 / How we work
Deliverability, then automation, in that order
We audit authentication and list hygiene first, then build the flows, welcome, abandoned basket, post-purchase and win-back, that carry most of the revenue.

Timed to how St Neots customers actually buy
Abandoned basket and browse flows are timed to a real buying cycle, not a default one-hour delay.

Your list, your account, always
The platform account is yours, in your name, with templates built so your team can send without us.
Client Results
One client's segmented sends to an engaged list have reached open rates up to 74%, a sign of a well-kept list where people actually want the emails. That's not typical, just one client's figures, but it shows what hygiene and relevance deliver.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Do we need to meet in person for email marketing work?
Not always, but we're about half an hour from St Neots on the A428 and happy to come to you, especially early on when we're mapping your customer journey and existing flows.
How is email marketing priced?
A flat monthly fee, agreed upfront and based on the number of campaigns and flows in scope, applies. Platform costs such as Klaviyo or Mailchimp go direct to the provider.
Are we tied into a long contract for email?
No. Email marketing runs rolling monthly. Leave with 30 days' notice and take your flows, templates and list with you.
Our emails keep going to spam folders. Can you genuinely fix that?
Yes, usually, since the cause tends to be authentication or list hygiene rather than content. SPF, DKIM and DMARC get audited and the list cleaned, and recovery takes a few weeks of disciplined sending rather than one fix.
St Neots has plenty of national retailers competing for the same inbox. Can a local business's email still cut through?
Often, because national retailers rarely segment properly. A smaller, better segmented list to genuinely engaged local subscribers regularly outperforms a much bigger blast to everyone.
What kind of St Neots businesses use your email marketing?
Retail and hospitality businesses selling online, and home improvement and trades firms with a longer enquiry cycle that suits a nurture sequence rather than a single campaign.
Do you only run email marketing for St Neots clients?
No. We work with businesses across Cambridgeshire, Suffolk, Essex and Hertfordshire and beyond from our Cambridge base, and St Neots is one part of that client base.
Can you also build the website these emails point to?
Yes. Web design and development sits in-house, so the pages an email sends people to can be fixed at the same time as the campaigns pointing at them.
What happens in the first months of an email project?
We audit deliverability and existing flows first, since fixing authentication issues usually has the single biggest impact and needs no new copy at all. Welcome and abandoned basket flows are typically rebuilt early.
How do you measure whether email is working?
Revenue per email sent, revenue per subscriber, click to conversion rate and the share of total revenue from email, reported separately for flows and campaigns since they behave differently.
Is email marketing a contested service around St Neots?
Not particularly. Local coverage is thin, only Doublespark and Altitude have any real presence, and neither is known specifically for email and lifecycle work.
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