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Email Marketing · St Ives
Email Marketing for St Ives Businesses
A St Ives business selling to people who work in Cambridge during the day often finds its emails opened in the evening, not at nine in the morning. Working from Hills Road, twenty five minutes away, we check first whether your emails actually arrive, since a missing DMARC record will push you quietly to spam. Only then do we build the flows that fit when your customers genuinely have time to read them.
About us
Clickscope is a small email team based in Cambridge, about twenty five minutes from St Ives. We work on deliverability fixes and automated flows, judged on revenue per email rather than open rates. We're a Cambridge digital marketing agency about 25 minutes away, close enough that email marketing decisions get made in person, not over email chains.
Our MISSION
Fix deliverability, then time the flows around a commuter list
The first check is always whether your emails actually arrive, because authentication problems stay invisible in ordinary reporting until deliverability collapses. Then we build welcome, replenishment and lead nurture flows timed to when a St Ives customer, often home from Cambridge in the evening, actually opens them.
Judged on revenue per email, not open rates
Open rates haven't been a trustworthy figure since Apple began pre-loading images, so instead we report revenue per email sent, revenue per subscriber and click to conversion.
How we run email marketing for St Ives businesses
01 / How we work
Deliverability first, then the flows that earn
Checking SPF, DKIM and DMARC alignment, bounce and complaint rates and spam trap exposure comes before any new copy, since a missing authentication record quietly limits everything built on top of it.
Timed to when people actually read
Send times are tested against your list's real behaviour rather than a default nine o'clock slot, which matters where a large share of readers commute.
Your list, your platform, kept in your name
Klaviyo, Mailchimp or HubSpot, chosen to suit your business, is the platform we work in, and the account stays yours so your team can send without us.
WHY CHOOSE US
Why St Ives businesses trust our email marketing
29.98x return on ad spend
£50,000 of Google Ads spend grew into £1.52 million in online sales for one ecommerce client, and we track email the same way, by what it produces rather than whether it's opened.
Senior-led, start to finish
Rather than a strategist who hands the build to someone else, it's the builder of your welcome flow who watches what it converts.
No lock-in, ever
Email marketing has no fixed term attached, it's rolling monthly throughout. Leaving needs only 30 days' notice, and your flows and lists go with you.
Client Results
One client's segmented sends have hit open rates of 74% against a genuinely engaged list. That level of engagement reflects a list that's properly maintained and wants the emails, which isn't typical. It's a clear example of what list hygiene and relevance are worth.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Do you have an office we can visit near St Ives?
How is email marketing priced?
Is email marketing run under a binding contract?
Is a guarantee possible that our emails will stop going to spam?
Many of our St Ives customers are commuters. Does that change when we should send?
Which St Ives sectors do you run email marketing for?
Do you only run email marketing for St Ives businesses?
Is the website our emails link back to something you'd also fix?
What's involved in the first 90 days once email marketing starts?
By what measure do you know email marketing is working?
St Ives has a strong summer river trade and market days. Should our sending calendar follow that?
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