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Email Marketing · Sawston
Email Marketing in Sawston
A Sawston research firm nurturing a lead over six months and a trade estate supplier chasing a repeat order both need email that actually arrives before anything else matters. We work from Hills Road, about fifteen minutes down the A1301, and check SPF, DKIM and DMARC first, since a missing record will quietly push good copy to spam.
About us
Clickscope is a small email team based fifteen minutes away in Cambridge. We work on deliverability fixes and automated flows for Sawston's research and trade estate businesses, judged on revenue rather than open rates. We're a Cambridge digital marketing agency ten minutes up the road, so Sawston businesses get email marketing from people who actually know the village.
Our MISSION
Fix deliverability, then build flows around the real sales cycle
The first check is always whether your emails actually arrive, because authentication problems stay invisible until deliverability collapses. Then we build welcome, nurture and replenishment flows to suit whichever cycle a Sawston business is actually running, six months or six days.
Judged on revenue per email, not open rates
Open rate figures became unreliable once Apple started pre-loading images, which is why revenue per email sent, revenue per subscriber and click to conversion are what we actually report.
How we run email marketing for Sawston businesses
01 / How we work
Deliverability first, then the flows that earn
We check SPF, DKIM and DMARC alignment, bounce and complaint rates and spam trap exposure before any new copy is written, since a missing authentication record caps everything built on top of it.
Built around the real sales cycle
Lead nurture for a long technical decision is triggered by behaviour and handed to sales when the signals justify it, rather than on a fixed schedule.
Your list, your platform, kept in your name
Your business dictates whether we work in Klaviyo, Mailchimp or HubSpot, and either way the account is yours, letting your team send independently if it chooses.
WHY CHOOSE US
Why Sawston businesses trust our email marketing
+£239,000 a month
A construction client saw revenue rise 132% year on year, worth around £239,000 a month, once proper tracking was in place. Email is judged on the same discipline, what it demonstrably earns.
Senior-led, start to finish
Building your welcome flow and watching its conversion sit with the same person, not a strategist who hands the build elsewhere.
No lock-in, ever
Rolling monthly is how email marketing is billed, not a fixed term. Thirty days' notice is all that's needed to leave with your own flows and lists.
Client Results
One client's segmented sends have reached open rates as high as 74% against a genuinely engaged list. A list that clean and that willing to hear from you isn't typical, but it shows what disciplined hygiene is worth.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Do you have an office we can visit near Sawston?
How is email marketing priced?
Do we get locked into a contract for email marketing?
Can you fix our emails going to spam?
Our sales cycle runs to six months or more. Does email marketing still apply?
Which Sawston sectors do you run email marketing for?
Do you only run email marketing for Sawston businesses?
Can you take care of the website the emails link to as well?
What happens in the first 90 days of an email engagement?
How do you judge whether the email marketing is paying off?
Not much has been written about email marketing for a market like this. Does that matter?
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