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Email Marketing · Royston
Email Marketing for Royston Businesses
A Royston supplier selling to procurement teams rarely wins business from one email. The relationship is built over a long, considered process, often with a distributor or a specifier in between, so an email marketing agency here has to think in terms of nurture sequences rather than a single campaign. We start by checking your emails actually arrive, then build the automated flows that carry a technical enquiry towards a quote.
About us
Clickscope builds deliverability and automated email flows for Royston technical suppliers, aimed at a buying process that runs over weeks rather than a single click. As a Cambridge digital marketing agency 25 minutes up the A10, we can run email marketing for Royston firms with proper site visits built in.
Our MISSION
Fix deliverability, then build the flows that nurture a slow sale
We check SPF, DKIM and DMARC alignment before writing a word of copy, because none of it matters if the email lands in spam. From there we build lead nurture sequences triggered by behaviour, suited to a procurement process that takes time to move.
Measured on revenue per email, not opens
Since Apple began pre-loading images, open rates can't really be trusted, which is why we report revenue per email and per subscriber.
How email marketing works for Royston businesses
01 / How we work
Deliverability first, then the flows that carry revenue
We audit SPF, DKIM and DMARC alignment and sending reputation before anything else, then build lead nurture and post-enquiry flows suited to a slow, considered buying process.
Revenue per email, reported honestly
We keep flow and campaign reporting apart, because blending them into an average hides which is actually earning.
Your account, your list, always
The account sits in your name, with templates built right into it, meaning your team can send on their own without needing us.
WHY CHOOSE US
Why Royston businesses use us for email
Engagement worth having
One client's segmented sends have reached open rates of 74% against a genuinely engaged list, a sign of what disciplined list hygiene is worth.
Senior-led, flow to result
Whoever builds your welcome and nurture flows also watches what those flows convert.
No lock-in, your list stays yours
There's no lock-in on email marketing, it runs rolling monthly, and 30 days' notice lets you move your flows and lists to your own account.
Client Results
One client's segmented sends to a genuinely engaged list have reached open rates as high as 74%. That kind of number depends on a list that's properly maintained and wants to hear from you, which isn't typical, but it shows what disciplined list hygiene is worth once the audience is right.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Would you come to Royston to plan our email strategy?
How is email marketing priced?
Are we locked into a lengthy contract for this?
Are open rates like the ones you quote something you can guarantee?
Our buying process takes months. Is email still worth it?
Do you know email for technical or industrial buyers?
Do you only run email marketing for Royston businesses?
Can you build the landing pages our emails send people to as well?
What's the first thing that happens with a new email account?
What lets us know the email programme is delivering results?
Is email worth it when our list is small and specialist?
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