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Email Marketing · Peterborough
Email Marketing for Peterborough Businesses
A Peterborough business already owns its email list outright, which matters in a market where paid clicks cost more than almost anywhere else we work. The bigger opportunity usually sits in flows that were switched on once and never revisited, not the weekly newsletter. We start by checking whether the emails even arrive, then build the sequences that carry an insurance, manufacturing or agri-food business towards a sale.
About us
Clickscope handles deliverability and flow-building for Peterborough businesses, aimed at a channel that keeps working once the ad auction gets expensive. As a Cambridge digital marketing agency an hour from Peterborough, we back email marketing with planned visits and reporting you don't need us in the room to trust.
Our MISSION
Fix deliverability, then build the flows that pay their way
Deliverability comes first, checking SPF, DKIM and DMARC alignment, because a technically sound campaign sent from a broken domain never gets seen. From there we build automated flows suited to how a Peterborough buyer actually decides, whether that's a quick order or a longer procurement process.
Measured on revenue per email, not opens
Open rate became an unreliable figure once Apple started pre-loading images, so we report revenue per email and per subscriber instead.
How email marketing works for Peterborough businesses
01 / How we work
Deliverability first, then the flows that carry revenue
We audit SPF, DKIM and DMARC alignment and sending reputation before anything else, then build the automated flows that reach people at the moment they were actually interested.
Revenue per email, reported honestly
Campaigns and flows get reported separately, since averaging the two would hide which one is actually earning.
Your account, your list, always
Your name is on the platform account, and we build templates directly into it, so your team is free to send without us whenever it wants.
WHY CHOOSE US
Why Peterborough businesses use us for email
Engagement worth having
One client's segmented sends have reached open rates as high as 74%, a sign of what disciplined list hygiene is worth once the audience is right.
Senior-led, flow to result
The person building your welcome and nurture flows is the same one tracking what they actually convert.
No lock-in, your list stays yours
Email marketing is a rolling monthly commitment, and leaving means giving 30 days' notice before taking your flows and lists to your own account.
Client Results
One client's best-performing segmented sends land open rates as high as 74%, on a list that earned that attention through disciplined maintenance rather than luck. Numbers like that are rare and depend on subscribers who already wanted the email before it arrived, but they show what proper list hygiene is capable of producing.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Would you come to Peterborough to plan our email strategy?
How is email marketing priced?
Does email marketing require a long-term contract?
Can you guarantee open rates as high as the ones you mention?
With so much paid advertising already running in Peterborough, is email still worth the effort?
Do you know email for manufacturing or insurance businesses?
Do you only run email marketing for Peterborough businesses?
Do you also build the landing pages our emails point to?
When a new email account starts, what happens first?
How can we tell the email programme is actually working?
Our enquiries get mixed up with consumer and job-hunter traffic. Does email help with that?
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