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Email Marketing · Newmarket
Email Marketing for Newmarket Businesses
In Newmarket, spending the same on marketing every month is, as the trade itself half jokes, a way of donating money in February, and email is no different. Sales weeks, the flat season and the yearling trade bunch buying intent into a handful of periods, leaving a long quiet stretch between. We work from Hills Road and begin with whether your emails arrive at all, since a missing DMARC record quietly pushes you to spam. Only once that's fixed do we build flows timed to when buyers are actually deciding.
About us
Clickscope is a small email team on Hills Road that Newmarket businesses use for deliverability fixes and automated flows, timed to the sales calendar rather than a fixed schedule. As a Cambridge digital marketing agency just 13 miles away, we can be at a Newmarket yard or office for an email marketing conversation without it being an event.
Our MISSION
Fix deliverability, then build flows around the calendar
Before anything else we check that your emails actually land, since a broken SPF or DMARC record fails silently and never shows up in the open rate. From there we build the welcome, nurture and win-back flows that fit a Newmarket buyer's cycle, which is rarely a steady drip through the year.
Judged on revenue per email, not open rates
We report revenue per email sent, revenue per subscriber and click to conversion, because open rates stopped being reliable once Apple began pre-loading images.
How we run email marketing for Newmarket businesses
01 / How we work
Deliverability first, then the flows that earn
Before writing new copy we look at SPF, DKIM and DMARC alignment, bounce and complaint rates, and spam trap exposure, because a missing authentication record limits everything that comes after.
Timed to the sales calendar
Campaigns and automated flows are weighted towards the sales weeks and the season, not spread evenly across a year with long quiet stretches.
Your list, your platform, kept in your name
The platform we use is Klaviyo, Mailchimp or HubSpot, whichever fits your business best, and it stays your account so your team can send solo if needed.
WHY CHOOSE US
Why Newmarket businesses trust our email marketing
£160,000 in one month from SEO
A law firm client saw £160,000 in a single month from SEO after tracking was properly connected to closed revenue, the same discipline we apply to what an email actually earns.
Senior-led, start to finish
We keep building and watching with the same person, so whoever builds your welcome flow tracks its conversion instead of a strategist delegating the build.
No lock-in, ever
Email marketing for Newmarket clients rolls monthly rather than tying you into a term. Thirty days' notice ends it, and your flows and lists go with you.
Client Results
One client's segmented sends have reached open rates of 74% on a genuinely engaged list. Numbers like that come from a list that's properly maintained and wants to hear from you, which isn't the norm. It's a useful reminder of what list hygiene and relevance are actually worth.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Do you have an office we can visit, or do you work remotely?
How is email marketing priced?
Are we bound by a contract once email marketing starts?
Will you guarantee our emails no longer go to spam?
Should we email at the same frequency all year round?
Which Newmarket sectors do you run email marketing for?
Do you only run email marketing for Newmarket businesses?
Can the website our emails link to also be fixed by you?
What should we expect in the first 90 days of email marketing?
How can you tell whether email marketing is delivering results?
Our audience is genuinely international. Does that change the email strategy?
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