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Email Marketing · Ely
Email Marketing in Ely
Ely's visitor trade runs on a seasonal calendar, market days, half term and the cathedral's own events. A Lancaster Way supplier's sales cycle, by contrast, can run for weeks of comparison before anyone buys. Both need email built around that rhythm rather than a generic weekly send. As an email marketing agency we check deliverability first, SPF, DKIM and DMARC alignment, because subject lines don't matter if the message lands in spam. From there we build the automated flows that carry the revenue, timed to when a visitor is deciding or a trade buyer is comparing.
About us
Clickscope builds email deliverability, automations and campaigns for Ely businesses, whether the list is visitors, trade buyers or both. We're a Cambridge digital marketing agency 25 minutes down the road, so email marketing support comes with real visits, not just video calls.
Our MISSION
Fix deliverability, then build the flows that earn
We check SPF, DKIM and DMARC alignment first, because half a list never seeing your emails matters more than subject line wording. Then we build welcome, abandoned basket and win-back flows timed to how your customers actually buy.
Judged on revenue per email
Open rates have been unreliable since Apple started pre-loading images, so we report revenue per email sent and per subscriber instead.
How we run email marketing for Ely businesses
01 / How we work
Deliverability first, automation second
We audit authentication and list hygiene before writing a single subject line, then build welcome, abandoned basket, post-purchase and win-back flows against your own purchase data.
Revenue per email, not open rate
Flows and campaigns are reported separately with revenue per email and per subscriber, because averaging the two hides what is actually working.
Your list, your platform
The Klaviyo, Mailchimp or HubSpot account stays in your name, and templates are built in your platform so your team can send without us.
WHY CHOOSE US
Why Ely businesses use us for email
A genuinely engaged list
One client has seen open rates as high as 74% on segmented sends to an engaged list, a result of list hygiene and relevance rather than a lucky subject line.
Senior-led, start to finish
The person who builds your welcome flow is the one watching what it actually converts, not someone handed a template.
No lock-in, ever
Nothing about email marketing locks Ely clients into a long contract, it rolls monthly and 30 days' notice lets you leave with your flows and lists.
Client Results
For one client, segmented sends to an engaged list have hit open rates as high as 74%, thanks to a well-maintained list in a market that genuinely wants the emails. It isn't typical, but it demonstrates what hygiene and relevance are worth.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Do we need to be in Cambridge for you to run our email marketing?
How is email marketing priced?
Is a long contract required for email marketing?
Our emails keep ending up in spam. Is that genuinely fixable?
Do you write and design the emails, or just advise?
Do you understand email for both consumer and trade audiences?
Do you only run email marketing for Ely businesses?
Can you build the website our email links go back to as well?
What happens in the first weeks of an email project?
How will we know the email work is paying off?
Our list includes both cathedral visitors and long-term trade customers. Should we treat them the same?
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