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Email Marketing · Cambridge
Email Marketing in Cambridge
When a Cambridge business has a long sales cycle, sometimes nine months from first enquiry to signed contract, it needs lead nurture email. That means triggering by behaviour and handing to sales at the right moment, not sending a monthly newsletter. Working from Hills Road, we start by checking whether your emails even arrive, since a missing DMARC record quietly pushes you to spam. Only once that's sorted do we build the welcome, nurture and win-back flows that actually carry revenue.
About us
Clickscope is a small email team on Hills Road that Cambridge businesses use for deliverability fixes and automated flows, judged on revenue per email rather than open rates. And because we're a digital marketing agency based right here in Cambridge, you can be sat in our Hills Road office talking email marketing within the week.
Our MISSION
Fix deliverability, then build the flows that carry revenue
We start by checking whether your emails actually arrive, since authentication problems are invisible in ordinary reporting. Then we build the welcome, abandoned basket, replenishment and lead nurture flows that fit how a Cambridge buyer, sometimes on a nine-month cycle, actually decides.
Judged on revenue per email, not open rates
Open rate stopped being a reliable number once Apple started pre-loading images, which is why we report on revenue per email sent, revenue per subscriber and click to conversion.
How we run email marketing for Cambridge businesses
01 / How we work
Deliverability first, then the flows that earn
SPF, DKIM and DMARC alignment, bounce and complaint rates and spam trap exposure all get checked before we write a word of new copy. A missing authentication record caps everything that follows.
Timed to the buying cycle
Abandoned basket and lead nurture flows are timed to how your Cambridge buyers actually decide, not a default one-hour delay that ignores a longer sales cycle.
Your list, your platform, kept in your name
We build inside Klaviyo, Mailchimp or HubSpot depending on what fits your business, and since the account is yours, your team can send independently whenever it wants.
WHY CHOOSE US
Why Cambridge businesses trust our email marketing
£160,000 in one month from SEO
Once tracking was properly connected to closed revenue, a law firm client saw £160,000 land in a single month from SEO. We apply that same discipline to what an email actually earns, not whether it was opened.
Senior-led, start to finish
The builder of your welcome flow watches what it converts themselves, not a strategist who hands that build off to another person.
No lock-in, ever
The email marketing arrangement rolls monthly with no long-term tie-in. Give 30 days' notice and your flows and lists come with you when you go.
Client Results
Segmented sends to an engaged list have reached open rates of up to 74% for one client. That reflects a well-maintained list in a market with genuine appetite for the emails, not the norm, but it shows what list hygiene and relevance can achieve.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Do you have an office in Cambridge we can visit?
How is email marketing priced?
Is email marketing something we're contracted into?
Can you promise our emails will never go to spam again?
With a Cambridge sales cycle running to nine months, does email marketing actually help before the sale closes?
Which Cambridge sectors do you run email marketing for?
Do you only run email marketing for Cambridge businesses?
Do you also handle fixes to the website our emails send people to?
What does the first 90 days of working together on email marketing look like?
How is the success of email marketing actually measured?
Our Cambridge sales cycle is long. Can email marketing prove its worth before a deal closes?
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