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Email Marketing for Bury St Edmunds Businesses
Email is the one channel a Bury St Edmunds business already owns outright, which makes it worth doing properly rather than as an afterthought. Most of the value sits in the automated sequences nobody has looked at in a year, not the occasional newsletter. As an email marketing agency we start by checking whether your emails even arrive, then build the flows that turn a list built from market stalls, shop visits and online orders into repeat business.

About us
Clickscope is an email marketing agency Bury St Edmunds businesses use to turn a list built from the shop, the market and online orders into repeat revenue, judged on what each send earns. We're a digital marketing agency in Cambridge, 40 minutes along the A14, and we treat Bury St Edmunds email marketing clients as neighbours rather than postcodes.
Our MISSION
Fix deliverability, then scale the flows that earn
We check SPF, DKIM and DMARC before writing a single subject line, because a broken authentication setup will quietly send a Bury St Edmunds business to spam and the reporting won't say so clearly. From there we build the welcome, abandoned basket and win-back sequences that carry the real revenue, timed to how your customers actually buy rather than a default delay. Sending to fewer, better segmented people usually improves both open rates and revenue.

Judged on revenue per email, not opens
Every flow and campaign is reported on revenue per send and per subscriber, checked against your platform, not a vague engagement score.
How we run email marketing for Bury St Edmunds businesses
01 / How we work
Deliverability first, then the flows that earn
We check authentication and list hygiene before writing anything, then build welcome, abandoned basket and win-back sequences timed to how your customers actually buy, whether that's a wholesale reorder or an online basket.

Reported on revenue, not opens
Revenue per email, per subscriber and click-to-conversion rate are what get reported, with flows and campaigns shown separately because they behave differently.

Your list, your platform, kept working
The account and the templates sit in your name, and the flows keep running whether or not we stay involved.
Client Results
Open rates of 74% have shown up on one client's best sends, achieved only by segmenting carefully and mailing an audience that was already engaged. That level depends on a scrupulously maintained list paired with subscribers who were already keen to open what you send. It shows what disciplined hygiene and real relevance are worth.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Do you meet Bury St Edmunds clients in person?
Forty minutes on the A14 is the whole journey from our office to Bury St Edmunds, and we make it as often as the project needs.
How is email marketing priced and are we committed to anything?
You pay a flat monthly fee, worked out from the number of campaigns and flows in scope and agreed in advance. Platform costs go straight to the provider, all on a rolling monthly basis.
Is there a contract locking us into email marketing?
No, there's no lock-in. It runs rolling monthly, so 30 days' notice ends it, and your list and templates never leave your own account.
We keep finding our emails in spam. Is there a fix for that?
Yes, generally it can be fixed, and the culprit is usually authentication or list hygiene rather than content. We check SPF, DKIM and DMARC first, then clean the list.
Our list is a mix of trade buyers and retail customers. Can that be segmented properly?
Yes, and it should be. Trade and consumer subscribers respond to different content and timing, and blending them into one send usually under-serves both.
Which sectors do you run email marketing for?
Food and drink, hospitality and independent retail most often, where a well-segmented list turns market and shop visits into repeat online orders.
Is email marketing something you only offer around Bury St Edmunds?
No, we run email marketing for businesses across Cambridgeshire and Suffolk and beyond. The platform work is identical wherever the list is.
Can you also build or fix the website the emails point to?
Yes. Web design and development are in-house, so if the landing pages behind your emails are underperforming, we can fix those too.
What happens in the first month of email marketing?
We check SPF, DKIM and DMARC first, because a broken authentication setup sends you to spam regardless of how good the copy is. Flow building follows once that's fixed.
How is email performance actually reported?
Revenue per email sent, revenue per subscriber and click-to-conversion rate, with flows and campaigns reported separately because they behave very differently.
We collect emails at the market and in the shop. Is that list worth using properly?
Very much so. A list built from people who already visited in person tends to be more engaged than one bought or scraped, which is exactly what email rewards.
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