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CRM Management · Cambridge
CRM Management & HubSpot in Cambridge
A Cambridge sales cycle can run to nine months, from a first enquiry with a Biomedical Campus buyer to a signed contract. A CRM built around what management wants to report, rather than what a salesperson does daily, will simply be abandoned. We work from Hills Road and build pipeline stages with written entry and exit criteria first, then connect the CRM to marketing so a campaign can be judged on closed revenue, not form fills.
About us
Clickscope is a small CRM team on Hills Road that Cambridge businesses use for HubSpot and pipeline builds, connected to marketing so revenue can be traced back to its source. And because we're a digital marketing agency based right here in Cambridge, you can be sat in our Hills Road office talking CRM work within the week.
Our MISSION
Build the CRM a nine month Cambridge cycle can actually survive
We map the sales process as it really runs for a Cambridge team, often across a long, considered sales cycle. Then we build pipeline stages and automation aimed at admin rather than reporting for its own sake. Once the CRM holds real deal values, we connect it back to the ad platforms and analytics.
Traced from first enquiry to signed contract
A Biomedical Campus enquiry can take three quarters to close. Reporting has to credit the campaign that found it.
How we run CRM management for Cambridge businesses
01 / How we work
Built for evaluation, not just enquiry
Stages cover technical evaluation and procurement, because a Cambridge deal rarely moves from interest to signature in one step.
Fields a technical team will fill in
Scientists and engineers abandon forms asking for marketing data they don't hold, so we cut it to what they know.
The portal is registered to you
The HubSpot account sits in your company name, the admin seat is yours, and every workflow is written up in your own drive.
WHY CHOOSE US
Why Cambridge businesses trust our CRM work
£160,000 in one month from SEO
A law firm client took £160,000 in a single month from SEO, a result that only became visible once pipeline data and marketing data sat in the same place and could be reconciled properly.
Senior-led, start to finish
The same senior operator maps your process and builds it, so nothing is lost in translation to a junior consultant.
No lock-in on CRM support
Support is rolling monthly on 30 days' notice, and the portal stays in your company's name if you go.
Client Results
For one client we could show an extra £239,000 a month and a 132% year on year revenue increase, split by channel. That was possible because the pipeline data and the marketing data finally sat in the same place. Reporting didn't create that growth, it just made it provable.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Is your Cambridge office somewhere we can bring the sales team?
How much does a CRM or HubSpot setup cost?
Are we tied into a contract for CRM support?
What happens if our sales team just ignores the new CRM?
Our Cambridge sales cycle runs to nine months. Can a CRM actually track that?
Which Cambridge sectors do you build CRM systems for?
Do you only manage CRM systems for Cambridge businesses?
Do you resell HubSpot licences or take a commission?
What does the first 90 days actually involve?
How will we know the CRM is working?
Our Cambridge sales process is unusually long and considered. Will a CRM slow it down further?
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