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Content Marketing · St Ives
Content Marketing for St Ives Businesses
A St Ives trades business gets asked the same handful of questions every week. Call out charges, how quickly someone can come out, and whether they cover the wider catchment. Those are the questions worth a proper page, not a blog post written for a keyword tool. We work from Hills Road in Cambridge, about twenty five minutes away, and plan content around what your sales team actually gets asked.
About us
Clickscope is a small content team based in Cambridge, about twenty five minutes from St Ives. We write fewer, better pages for local trades, retail and leisure businesses, measured on what each one earns. We're a Cambridge digital marketing agency about 25 minutes away, close enough that content decisions get made in person, not over email chains.
Our MISSION
Answer the real question, then measure the page on results
We start with the questions a St Ives customer actually asks your team, whether that's a call out charge or how far you'll travel. Each piece is tracked for enquiries and conversions, not just rankings.
Judged on enquiries, per page
Every piece of content is tracked for its enquiries, sales and assisted conversions, and after ninety days it's kept, updated, expanded or deleted.
How we run content marketing for St Ives businesses
01 / How we work
The pages competitors won't write
Honest pricing and service area pages, including where you don't cover, convert unusually well and almost nobody in a low competition market like St Ives writes them.
Pricing pages, answered honestly
St Ives buyers search for cost constantly, and refusing to answer just sends them to a competitor willing to.
Copyright is yours from invoice
Copyright belongs to you from invoicing, briefs, drafts and interview transcripts included, and none of it's pulled if you stop working with us.
WHY CHOOSE US
Why St Ives businesses keep our content work
£160,000 in one month from SEO
A law firm client took £160,000 in a single month from SEO, with organic up 344% year on year, once content answered the questions buyers were actually asking.
Senior-led writing, start to finish
One person researches your buying questions and writes the pages, rather than a junior taking someone else's brief.
No lock-in on content ownership
Content work runs month to month with no contract to sign. Leave with 30 days' notice and keep every page you commissioned, drafts and research included.
Client Results
A single blog post about SEO brought Clickscope its own first client. That was one outcome, in one market, at one moment, so we'd not promise the same for a St Ives business. We'd still rather write a few pages that hold someone's attention than a pile written mainly to exist.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Is it possible to meet before agreeing the content plan?
How many pieces of content do we receive monthly?
Do we need to sign a content marketing contract?
Do we sign off content before publication?
St Ives is a small market. Is there really enough to write about?
Which St Ives sectors do you write content for?
Do you only write content for St Ives businesses?
Will you build the pages the articles sit on?
What happens across the first 90 days of a content programme?
What tells you content marketing is doing its job?
St Ives has very little existing content competing for local search terms. How much difference does that make?
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