Not sure where your marketing budget is actually going? →
Get a free audit
Content Marketing · Sawston
Content Marketing for Sawston Businesses
A technical buyer researching a laboratory method rewards the company that explains the problem properly and ignores the one describing itself as a leading provider. We work from Hills Road, about fifteen minutes down the A1301, and plan content around the specific questions your Sawston buyers are actually typing, whether that's a research method or a trade lead time.
About us
Clickscope is a small content team based fifteen minutes away in Cambridge. We write fewer, better pages for Sawston's laboratory, research and trade estate businesses, measured on what each one earns. We're a Cambridge digital marketing agency ten minutes up the road, so Sawston businesses get content from people who actually know the village.
Our MISSION
Answer the real technical question, then measure the page on results
We start with the question a Sawston buyer actually asks, whether that's a method, a material or a lead time. Each piece is tracked for qualified enquiries and pipeline, not just rankings, especially where a decision takes months to reach.
How we run content marketing for Sawston businesses
01 / How we work
The pages competitors won't write
Honest comparison and capability pages, including where a product isn't the right fit, convert unusually well and almost nobody in a market this quiet bothers to write them.
Written with your specialists
Interviews with someone in your business who knows the subject find the specifics that make a technical page worth reading, not a generic summary.
Copyright is yours from invoice
You hold copyright from the moment of invoicing, including briefs, drafts and interview transcripts, and nothing comes down if we part ways.
WHY CHOOSE US
Why Sawston businesses keep our content work
£160,000 in one month from SEO
One client took £160,000 of revenue in a single month from organic search once the plan matched what a real deal was worth. Content built for a genuine buying question is what carries that kind of result.
Senior-led writing, start to finish
The writer behind your pages is the same person who did the research, not a junior following a handed-down brief.
No lock-in on content ownership
There's no minimum term on content, just a rolling monthly arrangement. Thirty days' notice ends it, and you retain every page, draft and piece of research.
Client Results
Clickscope's own first client traces back to a single blog post about SEO. That was one outcome, in one market, at one moment, so we're not suggesting a Sawston business will see the same thing. It's why we'd rather write a handful of pages worth finishing than a stack written to hit a schedule.
1
0
1
2
3
4
6
7
8
9
1
3
0
1
2
3
4
6
7
8
9
3
2
0
1
2
3
4
6
7
8
9
2
%
Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
6
0
1
2
3
4
6
7
8
9
6
0
1
2
3
4
6
7
8
9
0
+
Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
2
0
1
2
3
4
6
7
8
9
2
0
0
1
2
3
4
6
7
8
9
0
+
Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Can we arrange a face-to-face meeting before the plan is set?
What's the usual monthly article count?
Is there a contract tying us into content marketing?
Will we get to approve pages before they're published?
Our content needs to be technically accurate. How do you manage that for a life science audience?
Which Sawston sectors do you write content for?
Do you only write content for Sawston businesses?
Can you also design the pages that hold the content?
How does the first 90 days of content work unfold?
How do you measure whether content marketing is working, given how long our sales cycle runs?
We couldn't find any other agency writing content for this exact market. Is that unusual?
Explore more ways we help
