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Content Marketing · Newmarket
Content Marketing for Newmarket's Equine and Bloodstock Trade
Equine veterinary services, transport, insurance, feed and stud services all have searchable demand in Newmarket. Generic national sites rank for it badly, because the writing doesn't use the trade's own terms. We work from Hills Road, about 25 minutes down the A14, and plan content around the questions a trainer, a stud manager or an owner actually asks. Each page is then measured on the enquiries it produced rather than page views.
About us
Clickscope is a small content team on Hills Road that Newmarket equine and bloodstock businesses use for fewer, better pages built around real trade search terms. As a Cambridge digital marketing agency just 13 miles away, we can be at a Newmarket yard or office for a content conversation without it being an event.
Our MISSION
Answer the real trade question, then measure the page on results
We start with the questions a stud manager or an owner actually asks, on transport, insurance, veterinary services or stud fees, then write problem, comparison and proof pages around them. Each piece is tracked for enquiries, not just rankings.
Judged on enquiries, per page
We monitor each piece for the enquiries, sales or assisted conversions it produces, reaching a keep, update, expand or delete verdict at the ninety day mark.
How we run content marketing for Newmarket businesses
01 / How we work
The pages generic sites won't write
Equine veterinary, transport and stud services terms have real searchable demand here, and honest comparison and pricing pages using the trade's own language convert unusually well.
Pricing pages, answered honestly
Buyers search for cost and pricing constantly, and refusing to answer just sends them to a competitor willing to.
Copyright is yours from invoice
The moment we invoice, copyright including briefs, drafts and interview transcripts is yours, and nothing is pulled down if the relationship ends.
WHY CHOOSE US
Why Newmarket businesses keep our content work
29.98x return on ad spend
One ecommerce client turned £50,000 of Google Ads spend into £1.52 million in online sales, a result that depended on content and landing pages built to answer a real buying question.
Senior-led writing, start to finish
Whoever researches your buying questions writes the pages themselves, rather than handing a brief down to a junior.
No lock-in on content ownership
We run content on a rolling monthly basis, not a contract. Give 30 days' notice to leave and take every page, draft and piece of research with you.
Client Results
Clickscope's own first client came from one blog post about SEO. That happened once, in one market, at one particular moment, so we're not claiming a Newmarket business will see the same thing. It's why we favour a shorter list of pages people actually finish over a long one nobody gets past the first paragraph of.
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Revenue increase, year on year
For a building brand we grew year-on-year revenue by 132%. SEO up 363%, PPC up 55%. That's £239,000 more every month, and not a seasonal product.
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Agencies we've trained
We've provided training and consulting to over 60 other digital marketing agencies and freelancers. A number of them now refer their own SEO clients to us.
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Years on Google Ads
Nearly two decades of combined Google Ads experience, and over ten years running SEO campaigns, including work alongside brands like Costa Coffee.
FAQ
The questions you actually want answered
Do you meet clients in person before planning content?
What quantity of articles can we expect in a month?
Do we get locked into a content marketing contract?
Is everything approved by us before publishing?
Nobody local seems to write content that actually understands the trade. Why is that?
Which Newmarket sectors do you write content for?
Do you only write content for Newmarket businesses?
Can you build the pages the content will live on?
What's involved in the first 90 days of the content programme?
How do you judge whether content is delivering results?
How international is the audience reading this content, realistically?
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